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Give the filter a name. It is recommended to choose a name that makes clear to what ad space category or marketing channel the filter should apply, for example ‘display channel filter’ or ‘filter for retargeting’.
Choose the filter type. You have the following options:
‘Country’ means filtering clicks based on a country restriction. If you choose this type, you will see two panels appearing, called ‘whitelist’ and ‘blacklist’ respectively. Clicks from countries mentioned on the whitelist will be not be filtered, clicks from countries in the blacklist will be filtered out. By default, any country is whitelisted. To blacklist a country, just browse trough the whitelist (the countries are categorized by continent) and drag and drop it to the whitelist. You can also use the search bar above.
‘Time’ means filterling click based on time restriction. If you choose this type, you have to make the following specifications:
First of all, choose how precize you want to filter:
‘Identical click’ means you conflate clicks that are produced by the same potential customer and generated via identical ad media items, ad spaces, partners and advertisers within the selected timeout frame. If you choose this option, you will conflate the least amount of clicks.
‘Identical click per partner and ad space’ means you conflate clicks that are produced by the same potential customer and generated via identical ad spaces, partners and advertisers. However, they are not necessarily generated via identical ad media items. This means clicks generated via different banners or links on the same website or app will be conflated, as long as they belong to the same advertiser.
‘Identical click per partner’ means you conflate clicks that are produced by the same potential customer and generated via identical partners and advertisers. However, they are not necessarily generated via the same ad media item or the same ad space. This means clicks that come from different websites or apps will be conflated, as long as they are registered for the same partner and promoting the same advertiser.
‘Identical advertiser’ means you conflate clicks that are generated for an identical advertiser. The clicks do not need to be produced by the same potential customer and are not necessarily generated via identical ad media items, identical ad spaces and identical partners. This means clicks on different ad media items on different websites or apps registered for different partners will be conflated, as long as they are generated for the same advertiser. If you choose this option, you conflate the biggest amount of clicks.
Define a timeout for clicks, i.e. the time range during which multiple clicks will be regarded as one click.
Choose whether you want to ignore clicks without valid shop touch points, i.e. whether you want to disregard traffic generated via a click URL that is not redirected to the website of the advertiser. Please note this can only work properly when the on-page code has tag has been properly implemented on all the pages of the advertiser.
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