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Both advertisers and partners registered on the platform are allocated to an entity, which represents the legal body responsible for all the financial processes on the platform. For more information about the entity, please read this article.
Ad spaces, channels and categories
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To make sure you can receive differentiated reports and analyzes and to allow you to manage your attribution, every ad space is allocated an ad space category, which in its turn is allocated to a tracking channel. You can create your own categories, the tracking channels are fixed. Please read this article for more information about categories and this article on attribution.
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Whenever an ad media item is displayed on an ad space, i.e. shown to a potential customer, this counts as an ad impression. A often used synonym is ‘view’. Technically, an ad impression or view happens whenever the ad impression URL of an ad media item is loaded. Please read this article for more information on the ad impression URL.
A click is … a click on an ad media item, by a potential customer. To give you a more technical definition: a click is counted whenever the click URL of an ad media item is loaded. Please read this article for more information about the click URL.
Please note that you can apply filters to your clicks and define under what conditions a click is considered authentic. This helps you to prevent click fraud. In reports you will find numbers of ‘clicks’ and numbers of ‘raw clicks’ are mentioned. Under ‘clicks’ you will find the number of clicks that matches your filter criteria. Under ‘raw clicks’ you will find the total number of clicks that was tracked.
A conversion is an action processed by a customer on the advertiser’s website or mobile application. The most obvious example of a conversion is an order on the advertiser’s website, but it can also be the moment a customer adds an item to the shopping cart, creates an account or starts the check-out process. Technically, a conversion is an event which involves the loading of a conversion codetag. Please read this article for more information on conversion codestags. All conversions possible on your advertiser’s website or mobile application. These conversions should be registered on the platform as conversion targets.
To maintain overview, we differentiate between analytical and commercial conversions. Analytical conversions are conversions without direct commercial value: e.g. a customer placing a product in a shopping cart, starting the check-out process or submitting payment details. Commercial conversions are conversions with direct commercial value: e.g. a customer ordering a product or subscribing to a service which mostly involves revenue.
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