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The tracking tag, which is placed on the confirmation page of a conversion on the website or mobile app of an advertiser. These tags track conversions and all the data related to them. They are not the topic of this article. For more information on tracking tags, please read this article.
The click URL, which is related to an ad media item and integrated on the ad space of a partner. It is used to track clicks on ad media items.
The ad impression URL, which is related to a visual ad media item such as a banner and integrated on the ad space of a partner. It is used to track impressions of ad media items.
The target URL, which is the URL of the advertiser’s website or mobile app used to redirect customers who click on an ad media item. In the case of SEO-friendly Bounceless tracking, the target URL will be implemented on the ad space of a partner directly.
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Whether you choose to distribute SEO-friendly Bounceless tracking links.
Whether you add additional parameters to your tracking links.
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Bounceless tracking links
When you choose to distribute SEO-friendly Bounceless tracking links, partners can integrate the target URL in the ad space directly, as alternative for the click URL. Tracking will be triggered via the so called on-page tag on the website or mobile app of the advertiser. To find out more about SEO-friendly Bounceless tracking, please read this article.
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For a comprehensive explanation of the format and content of the standard click URL, please read this paragraph in the article on partner ad media. bounceless tracking URLs are identical with the target URL, as was mentioned above. For a comprehensive explanation on the format and content of the ad impression URL, please read this paragraph in the article on the partner ad media. Please note that for HMTL-items, you will find the target URL replaced by a click URL in the script, regardless whether you kept the original target URL in the script or worked with placeholders for the target URL of the ad media kit or the individual ad media item.
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