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Identify Subsequent Events: Determine which events will follow the start event. These could include:
Further sales (e.g., subscription renewals)
Milestones following registration (e.g., signup completion, account opening)
In-app events (e.g., level completion, purchase within the app)
Set Up Conversion Tracking for Each Event:
Implement conversion tracking tags for each subsequent event.
Often those subsequent events are transmitted server side.
Ensure that these tags transmit the same
customerIdorsessionIdas the start event. This linkage is critical for attributing all events to the same customer journey.