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  • First, you will find the name of the parameter. This name will also be directly used in the target URL.

  • The value type defines whether a static value will be transmitted or a dynamic one. A dynamic value is a value drawn from the platform, such as the name of a tracking channel or the ID of an ad media kit. Another option for the value type is the so called external reference mapping. If you choose this type, the parameter will transmit a value that has been registered on the platform via the so called external reference mapping tool.

  • Obviously, the value type defines what you will find under ‘value’. If you choose a static value type, you will find the actual value here. If you choose a dynamic or the external reference mapping value type, you will find a placeholder indicating the value that will be transmitted in the target URL.

  • In some cases, the additional parameter will already be hardcoded in the target URL. If there is a ‘yes’ under ‘replace if exist’, the hardcoded parameter will be replaced by the parameter registered here. If there is a ‘no’, this won’t happen.

  • Under ‘manage’ you have the options to edit and delete the additional parameter.

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Available dynamic parameter values

Value

Explanation

Example

Ad media code

The code containing the channel, the ID of the platform, the partner ID, the ad space ID and the ID of the ad media item.

aff.1234.1234.1234.1234

Ad media ID

The ID of the ad media item.

1234

Ad media kit ID

The ID of the ad media kit containing the ad media item.

1234

Ad media kit name

The name of the ad media kit containing the ad media item.

Christmas campaign

Ad media name

The name of the ad media item.

Main christmas banner

Ad media size

The size of the ad media item.

200x300

Ad media type

The type of the ad media item: banner, link, HTML or mobile ad media.

banner

Ad space category

The category of the ad space.

Content

Ad space ID

The ID of the ad space.

1234

Ad space subcategory

The subcategory of the ad space.

Consumer guides & bloggers

Advertiser external ID

The ID of the advertiser used by the tracking application.

(warning) Newer advertisers may have a tracking ID without an i-prefix. Please do not change this ID, you must not remove the prefix if it is present or add it if it is missing.

i123456789

Advertiser ID

The ID of the advertiser used on the platform, also called MID.

1234

AMC platform alias

The ID of the platform used in the ad media code.

marketplatform

AMC net alias

The ID of the platform.

1234

Click ID

The ID generated to identify the click on the ad media item.

123456789

Company name (with UID)

The name of the partner's company, along the partner ID.

Blogging worldwide inc., 1234

Company name (without UID)

The name of the partner's company, without the partner ID.

Blogging worldwide inc.

Device type

The name of the device type used.

Mobile

Device type abbreviation

The abbreviation of the device type used.

M

Partner name (with UID)

The name of the partner, along with the partner ID.

Harry Harrions, 1234

Partner name (without UID)

The name of the partner, without the partner ID.

1234

Partner ID

The ID of the partner.

1234

Tracking channel

The abbreviation of the tracking channel to which the ad space is allocated.

con

Custom macros

In some cases, you will need a combination of different dynamic and static values to be transmitted for one parameter. In this case, you can use the so called custom macros. To create one, hit the button ‘manage macros’ in the right corner below the additional parameter panel. If you do so, a page will be loaded looking more or less like this:

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