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Available dynamic parameter values
Value | Explanation | Example |
|---|---|---|
Ad media code | The code containing the channel, the ID of the platform, the partner ID, the ad space ID and the ID of the ad media item. |
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Ad media ID | The ID of the ad media item. |
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Ad media kit ID | The ID of the ad media kit containing the ad media item. |
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Ad media kit name | The name of the ad media kit containing the ad media item. |
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Ad media name | The name of the ad media item. |
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Ad media size | The size of the ad media item. |
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Ad media type | The type of the ad media item: banner, link, HTML or mobile ad media. |
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Ad space category | The category of the ad space. |
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Ad space ID | The ID of the ad space. |
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Ad space subcategory | The subcategory of the ad space. |
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Advertiser external ID | The ID of the advertiser used by the tracking application. |
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Advertiser ID | The ID of the advertiser used on the platform, also called MID. |
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AMC platform alias | The ID of the platform used in the ad media code. |
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AMC net alias | The ID of the platform. |
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Click ID | The ID generated to identify the click on the ad media item. |
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Company name (with UID) | The name of the partner's company, along the partner ID. |
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Company name (without UID) | The name of the partner's company, without the partner ID. |
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Device type | The name of the device type used. |
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Device type abbreviation | The abbreviation of the device type used. |
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Partner name (with UID) | The name of the partner, along with the partner ID. |
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Partner name (without UID) | The name of the partner, without the partner ID. |
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Partner ID | The ID of the partner. |
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Tracking channel | The abbreviation of the tracking channel to which the ad space is allocated. |
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Custom macros
In some cases, you will need a combination of different dynamic and static values to be transmitted for one parameter. In this case, you can use the so called custom macros. To create one, hit the button ‘manage macros’ in the right corner below the additional parameter panel. If you do so, a page will be loaded looking more or less like this:
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Click on
partnerin the main menu and proceed to click on ‘manage partner’. Make sure you find a partner that has an ad space with an active relationship to the advertiser for which you created the additional parameter. If you are not sure how to login as a partner, make sure you follow the instructions in this article.In the partner UI, go to the ad media section and select the advertiser for which you have added parameters. The parameters will be added to the target URL of all ad media items, so you can pick out any ad media item you want. For comprehensive instructions on the ad media in the partner UI, please read this article.
Once you have selected an individual ad media item or an ad media kit, you will see a table looking more or less like this:
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You can call the target URL in preview mode just adding at the end: ...&preview_mode=1
For more information about the preview mode, please read this article.
forwarding smc (subids) from partners
It is quite rate, but sometimes smc (subid) values from partners shall be passed on as additional parameter to the shops landing page.
In this case, the following placeholders may be used:
for smc or smc1: #{MERGED_SMC}
for smc2 - smc6: #{FREE_PARAM_smc2} - #{FREE_PARAM_smc6}