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Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager.
Getting started
Make sure you are logged in to your admin UI, click on ‘advertiser’ in the navigation menu and proceed to click on ‘manage advertisers’. Find the advertiser you want to edit the tracking settings for and click on the icon in the setup section. If you do so, you will see a page is loaded looking more or less like this:
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You can decide whether you want to provide your partners SEO-friendly tracking links.
When you want to provide your partners product data for this advertiser, you need to activate the product data feed.
Finally, you can define a time range for the basket freeze, in seconds. If you imply a basket freeze on a specific conversion target, conversions made after this target will be attributed to the ad space via which the conversion target with the basket freeze was generated. For more information on the basket freeze, read this article.
Traffic redirection policy
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For ad impressions as well as for clicks it is possible to generate deep links. Basically this allows to redirect a tracking link to any ad media or any landing page. For further information read the article about working with deep links.
You can prevent publishers to link to domains outside of your shop:
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The additional parameter tool allows you to add parameters to all the tracking links of your advertiser automatically. Doing this will make it easier to connect platform with a different system. For comprehensive instructions on how to create additional parameters, please read this article.