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With bounceless tracking, traffic is not redirected to an ad server, but is directly transmitted to the website of the advertiser. To identify the partner, the ad space and the ad media used, the bounceless tracking URL contains a parameter containing an admedia code. The data in this parameter will be transmitted to the ad server via a code tag on the advertiser’s website, as you can see in the following graphic:
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To enable bounceless tracking, the on-page codetag needs to be placed on the advertiser’s website. It should be integrated along with the conversion code tag on the advertiser’s website.
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