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Codes that transmit data on behavior of customers. These codes need to be implemented in the container tag manager, which allows them to be fired on all the advertiser’s websites, apart from the confirmation pages of the conversion targets.
Codes that transmit data related to conversions. These codes need to be implemented in the third party tracking settings of the partner UI, which allows them to be fired via the confirmation pages of the conversion targets or via the tracking server.
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