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Name (JS code) | Name (img code) | Explanation | Format | Example | ||
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| This parameter identifies the conversion target. The value of the parameter corresponds with the target you selected in the configuration panel. Attention: Uniqueness of conversions is determined by the combination of the | Alphanumeric | AddBasket | ||
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| This parameter identifies the tracking category. The value of the parameter corresponds with the category you selected in the configuration panel. Tracking category
Attention: Uniqueness of conversions is determined by the combination of the | Alphanumeric | default | ||
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| For security reasons, this parameter identifies the page on which the conversion is made. | Alphanumeric |
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| This parameter identifies the the conversion and therefore should be unique. In case the ID contains sensitive information such as an email address, it can be replaced by an alternative ID on the platform. Attention: Uniqueness of conversions is determined by the combination of the | Alphanumeric |
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| This parameter transmits the value of the conversion. If the conversion does not contain a value, the transmitted value should be Attention: Any other format than ##############.#### (Scale 1920, Precision 4) is not allowed. | Numeric: Max-Value: |
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| This parameter transmits the currency following ISO 4217. The currency should always correspond with the currency used on the advertiser's website. | Alphabetic |
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| The complete Browser-URL on which the tag was fired. Used to prevent accuracy issues in case of strict referrer browser policy. Please don’t change the default value | URL | Result of |
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