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Old Version 35

changes.mady.by.user Alexei Becker

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New Version 36

changes.mady.by.user Martin Heymann

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Name (JS tag)

Name (img tag)

Explanation

Format

Example

convTarget

ctg

This parameter identifies the conversion target. The value of the parameter corresponds with the target you selected in the configuration panel.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

AddBasket

trcCat

trc

This parameter identifies the tracking category. The value of the parameter corresponds with the category you selected in the configuration panel.

Tracking category default will be used implicitly when none or unknown tracking category is supplied.

Note

In case of basket tracking the value basket should be used.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

default

siteId

sid

For security reasons, this parameter identifies the page on which the conversion is made.

Alphanumeric

checkout_page

convId

cid

This parameter identifies the the conversion and therefore should be unique. In case the ID contains sensitive information such as an email address, it can be replaced by an alternative ID on the platform.

Attention: Uniqueness of conversions is determined by the combination of the convId, convTarget, and trcCat together. This means you can have multiple conversions with the same convId, but different convTarget and trcCat.

Alphanumeric

ORD12345

ordValue

orv

This parameter transmits the value of the conversion. If the conversion does not contain a value, the transmitted value should be 0.00.

Attention: Any other format than ##############.#### (Scale 20, Precision 4) is not allowed.

Numeric: ################.#### (Scale 20, Precision 4)

Max-Value: 9999999999999999.9999

25.00

ordCurr

orc

This parameter transmits the currency following ISO 4217. The currency should always correspond with the currency used on the advertiser's website.

Alphabetic

EUR

locationHref

hrf

The complete Browser-URL on which the tag was fired. Used to prevent accuracy issues in case of strict referrer browser policy. Please don’t change the default value window.location.href

URL

Result of window.location.href call

requestTime requestTimestamp

rst

This parameter transmits the request time for this Conversion. Following the format in ISO 8601

YYYY-MM-DDTHH:mm:ss.sss+00:00

2021-11-12T14:00:00.000+00:00

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