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If you do so, you will see a page which is rather large, but basically consists of three sections:
The section in which you can process the configuration of the tracking tags (defining the conversion target and tracking categories for the conversion tags; choosing a loading method and creating a description for both tags; adding parameters for the conversion tag).
Further below, you will see a panel in which the conversion tag is displayed.
At the bottom of the page, you will find the on-page tag.
Configuring the conversion tag
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Name (JS tag) | Name (img tag) | Explanation | Format | Example |
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| This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring). | Alphabetic |
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| This parameter transmits any ID given to the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking. | Alphanumeric |
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| This parameter transmits any ID given to the session of the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking. | Alphanumeric |
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| This parameter transmits a value identifying the gender of the customer placing the conversion. Possible values are f (female) and m (male). | Alphabetic |
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| This parameter transmits the age of the customer placing the conversion. | Numeric |
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| This parameter transmits questions and answers to surveys held upon placing the order. | Alphanumeric: {"#":"#"}. Please note JSON format is higly recommended. |
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| This parameter can transmit the payment method the customer chose when placing the order.* | Alphanumeric |
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| This parameter can transmit costumer related data, such as the number of orders previously canceled or recommendations. | Alphanumeric: {"#":"#"}. Please note JSON format is highly recommended. |
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| This parameter can transmit additional information. It can be a string, a JSON or another format, max length 255 chars. | Alphanumeric |
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| This parameter can transmit additional information. It can be a string, a JSON or another format, max length 255 chars. | Alphanumeric |
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| This parameter can transmit additional information. It can be a string, a JSON or another format, max length 255 chars. | Alphanumeric |
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| This parameter can transmit additional information. It can be a string, a JSON or another format, max length 255 chars. | Alphanumeric |
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Name | Explanation | Format | Example |
|---|---|---|---|
| The optional ID of this position Can be submitted to address this position later. Generated automatically if empty. | 1 or higher, max value 32767 |
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| The optional UUID of this position. Can be submitted to address this position later. Generated automatically if empty. | Valid UUID | 0d5bb776-2d50-4d65-912c-d20e324f66b8 |
| The ID of the product to which the basket position relates. | Numeric |
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| The name of the product to which the basket position relates. | Alphabetic |
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| The stock keeping unit | Alphabetic |
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| The price of the product to which the basket position relates. | Numeric: |
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| The brand name of the product to which the basket position relates. | Alphanumeric |
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| The number of ordered products. | Numeric |
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| The discount value of ordered products | Numeric: |
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| The shipping costs of ordered products | Numeric: |
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| The tax which needs to be paid for ordered products. Used to calculate the total invoice amount of this conversion. | Numeric: |
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| The tracking category of the basket position, not to be confused with the tracking category of the conversion to which the basket position belongs. Any tracking category may be used except Never use the trc | Alphanumeric |
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| The shop category of the product to which the basket position relates. | Alphanumeric |
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Name (JS tag) | Name (img tag) | Explanation | Format | Example |
|---|---|---|---|---|
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| This parameter transmits the complete ad media tag of the click URL via which the conversion was generated. | Numeric: #.#.# |
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| This parameter replaces any sub IDs added to the click URL via which the conversion was generated, max length 255 chars. | Alphanumeric |
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| This parameter can transmit the ID of a clicks and enable attribution even when no cookie was dropped. | Numeric, comma-separated |
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(In JS tag, use clickIds to transmit this value) |
| Awin click checksum. | String |
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(In JS tag, use clickIds to transmit this value) |
| Google Ads click ID. | String |
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(In JS tag, use clickIds to transmit this value) |
| Facebook Ads click ID. | String |
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Name | Explanation | Format | Example |
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| Mandatory: This parameter defines the placement of the tag. It should be filled with the path of the page or the URL | Alphanumeric | |
| only on product pages: This parameter is the product ID, e.g. EAN or SKU | Alphanumeric |
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| This parameter transmits any ID given to the customer. Use this for implementing cross-device and cookieless tracking. | Alphanumeric |
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| This parameter transmits any ID given to the session of the customer. Use this for implementing cross-device and cookieless tracking. | Alphanumeric |
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| optional parameter, you are free to put in any additional information that may be needed, max length 255 chars | Alphanumeric | |
| optional parameter, you are free to put in any additional information that may be needed, max length 255 chars | Alphanumeric | |
| The complete Browser-URL on which the tag was fired. Used to prevent accuracy issues in case of strict referrer browser policy. Please don’t change the default value | URL | Result of |
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