Page Comparison

isCustNew

csn

This parameter registers whether the customer was new to the advertiser. Possible values are true (new) or false (recurring).

Alphabetic

True

custId

csi

This parameter transmits any ID given to the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking.

Alphanumeric, max length 255 chars

bon78945

session

session

This parameter transmits any ID given to the session of the customer who placed the conversion. Use this for implementing cross-device and cookieless tracking.

Alphanumeric, max length 255 chars

ses345

custGend

csg

This parameter transmits a value identifying the gender of the customer placing the conversion. Possible values are f (female) and m (male).

Alphabetic

f

custAge

csa

This parameter transmits the age of the customer placing the conversion.

Numeric

45

CustSurv

csr

This parameter transmits questions and answers to surveys held upon placing the order.

Alphanumeric: {"#":"#"}. Please note JSON format is higly recommended.

{"Your favorite movie":"Moonraker","Your favorite actor":"Sean Connery"}

payMethod

pmt

This parameter can transmit the payment method the customer chose when placing the order.*

Alphanumeric

paypal

addData

adt

This parameter can transmit costumer related data, such as the number of orders previously canceled or recommendations.

Alphanumeric: {"#":"#"}. Please note JSON format is highly recommended.

{"number_prev_cancellations":"12","recommended_by":"user_id: 15"}

userVal1

uv1

This parameter can transmit additional information.

Alphanumeric. It can be a string, a JSON or another format.

Alphanumeric, max length 255 chars

12345

userVal2

uv2

This parameter can transmit additional information.

Alphanumeric. It can be a string, a JSON or another format.

Alphanumeric, max length 255 chars

Berlin

userVal3

uv3

This parameter can transmit additional information.

Alphanumeric. It can be a string, a JSON or another format.Alphanumeric, max length 255 chars

Germany

userVal4

uv4

This parameter can transmit additional information.

Alphanumeric. It can be a string, a JSON or another format.

Alphanumeric, max length 255 chars

Category: Newspaper Subscription

siteId

Mandatory: This parameter defines the placement of the tag. It should be filled with the path of the page or the URL

Alphanumeric

productId

only on product pages: This parameter is the product ID, e.g. EAN or SKU

Alphanumeric

1234567890

custId

This parameter transmits any ID given to the customer. Use this for implementing cross-device and cookieless tracking.

Alphanumeric, max length 255 chars

bon78945

session

This parameter transmits any ID given to the session of the customer. Use this for implementing cross-device and cookieless tracking.

Alphanumeric, max length 255 chars

ses345

userVal1

optional parameter, you are free to put in any additional information that may be needed

Alphanumeric, max length 255 chars

userVal2

optional parameter, you are free to put in any additional information that may be needed

Alphanumeric, max length 255 chars

locationHref

The complete Browser-URL on which the tag was fired. Used to prevent accuracy issues in case of strict referrer browser policy. Please don’t change the default value window.location.href

URL

Result of window.location.href call