What is
...
Linkless tracking?
Also known as:
- Link-Less Voucher Tracking
- Click-Less Tracking
Voucher Code Linkless Tracking complements the link tracking usually used in partner marketing. Each voucher partner receives a unique voucher code per participating advertiser, which is stored in the platform. If a voucher code is redeemed during an order, the platform checks whether it is registered. In case of a hit, the conversion is attributed to the partner who is assigned to the voucher code. It is irrelevant via which tracking link the conversion was mediated. As soon as a registered voucher code is used for an order, it overwrites the tracking link!
This functionality is especially useful in Social-Media scenarios, where the social-media platform (Instagram, Youtube, Facebook, Tiktok, …) does not allow using tracking links. Here the social-media partner can still promote products and services, and get paid using the voucher-based attribution.
Voucher Code Linkless Tracking also allows to grow more organically into other forms of marketing such as print advertising and television, and any other offline-to-online journey.
...
In the Ingenious Partner Marketing Platform, Voucher Code Linkless Tracking allows you to
implement and maintain a voucher policy for your partners.
You can restrict the use of specific vouchers to specific ad spaces of your partners,
define a timeframe during which vouchers can be used,
create rules for unauthorized usage of vouchers
and many things more.
Because vouchers are always related to a specific advertiser, the voucher tool is situated on advertiser level.
Getting started
Make sure you are logged in to your admin UI, click on advertiser
in the main navigation and proceed to click on manage advertisers
. You will see the familiar overview of the advertisers in your platform: go to the commercial section of management functions and click on the icon. When you do this, you will see a page looking more or less like this:
...
All the functions of the voucher tool can be accessed from this page. You can
create new vouchers using the button on the right of the page,
search vouchers by using the filter function in the left top corner of the overview,
check the main properties of the vouchers you have created,
edit and export vouchers.
Please note that only active vouchers are displayed in the default mode of the overview.
How do I create a new voucher?
Before you start
Please note that you can store multiple voucher codes for one voucher and restrict their use to specific ad spaces. You can limit the use of individual voucher codes to specific partners as well.
Creating a new voucher
Getting started
Make sure you are on the page with the overview of the voucher tool functions. To start, all you need to do is click on the button create new voucher code
. If you do so, a page will be loaded looking like this:
...
Basic settings
To create a voucher, start by filling out the basic details of your voucher:
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Fill in a description of your voucher for partners, for example “Use this free shipping voucher and generate more sales.”
Register a landing page for your voucher. This page can contain additional information on the campaign related to your voucher, but it can also be a special confirmation page. For your partners, the landing page URL will be shown as a tracking click link, so that they can use this link directly on their website or email campaign.
Choose your voucher type, whether it is a discount for all products, a discount for specific products, free shipping, a freebie or miscellaneous.
Define the restrictions of your voucher: whether it should only be available for new customers or whether a minimum order value is required for using the voucher.
If you are finished with the basic settings of your voucher, proceed to define the ad space allocation.
Ad space allocation
By filling out the ad space allocation, you define what partners are allowed to use your voucher. Please be aware that this allocation takes place on ad space level, i.e. the partners website, not to the partner as a whole, as he might promote your advertiser using different ad spaces. The ad space allocation also gives you the possibility to deploy a different commission model when your voucher is used.
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If you have finished your ad space allocation settings, don’t forget to click the save button at the bottom of the page.
Finding vouchers
If you have created a lot of vouchers, you might find it hard to finding specific vouchers back. To search for vouchers. you can use the filter function. All you need to do is click on the button filter results in the left top corner of the voucher overview. If you do so, a panel will appear that is looking more or less like this:
...
As you can see, you can search for vouchers by name, by status (active and deleted), by timeframe (the period in which the voucher has been active) and by voucher code. After you have defined one or more search values, just hit the filter button in the left lower corner of the panel and the results will appear in the overview below.
How do I edit a voucher?
Make sure you are on the page with the overview of the vouchers. Find the voucher you want to edit in the overview and click on the edit
icon on the right. If you do so, you will see a panel appearing below the voucher looking more or less like this:
...
You can also edit deleted vouchers. All you need to do is find the deleted voucher you want to edit using the filter. When the voucher is displayed, you can follow the instructions for active vouchers.
Voucher history
As soon as you have edited a voucher, you will find the following icon added to the overview: . If you click on this icon, you will be able to see all changes applied to the voucher. You will also be able to see when these changes were processed and by whom.
How do I delete a voucher?
Let’s have a look again at the page with the overview of all the vouchers. It looks more or less like this:
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You will notice the small icon on the far right, in the row of the voucher. To delete the voucher, all you need to do is click on this icon and confirm your action in the system window. After you have confirmed your action, you will be taken back to the voucher overview and find the voucher has disappeared.
Can I export vouchers?
Yes, you can. Basically, all you need to do is go to the bottom of the overview and look for the small panel with three different export items:
These three icons represent the three different formats in which you can download the properties of your vouchers in XLS, CSV and XML. Regardless of the format, you will find the export file contains the following data:
Name | Explanation | Possible values |
---|---|---|
vcid | The ID of the voucher. | Numerical |
mid | The ID of the advertiser (merchant) for which the voucher. | Numerical |
status | The status of the voucher. |
|
title | The name of the voucher. | |
codes | The voucher codes you have registered for this voucher. | |
discount_amount | The amount of the registered discount value. | Numerical |
discount_amount_type | The registered discount type. |
|
date_from | The registered date from which the voucher is valid. |
|
date_to | The registered date after which the voucher is no longer valid. |
|
description | The description of the voucher that will be shown to your partners. | |
landingpage | The page used as landing page for campaigns associated with the voucher. Please note this field is not mandatory and can be empty. | URL |
voucher_type | The registered type of the voucher, i.e. whether the customer receives a discount, a freebie, etc. |
|
new_cust_only | This field defines whether the voucher has been registered as aimed at new customers only. |
|
min_order_value | This field defines whether a minimum order value was registered as requirement for the voucher. If there is no value in the field, there is no minimum order value required. | Numerical |
adspace_allowed | This field defines the registered voucher policy: whether the voucher can be used on all ad spaces, on ad spaces that belong to a particular category or on specific ad spaces only. |
|
adspace_allowed_pid | When the promotion of the voucher is limited to one or more specific ad spaces, the ID of the ad spaces will be listed here. | Numerical |
adspace_allowed_category_id | When the promotion of the voucher is limited to one or more specific ad space categories, the corresponding IDs will be listed here. | Numerical |
commission_type | This field defines whether the regular commission amount will be applied when a voucher is used or an alternative commission will be assigned. |
|
commission_type_override_value | If an alternative commission is assigned, the value of the alternative commission model is defined in this field. | Numerical |
commission_type_override | If an alternative commission is assigned, the type of the alternative commission model is defined in this field. |
|
unauthorized_policy | If the promotion of a voucher is restricted to one or more specific ad spaces or to one or more ad space categories, this field defines what happens if excluded ad spaces promote the voucher. |
|
unauthorized_policy_redirect_adspace_pid | If unauthorized promotion of the voucher is redirected, this field will contain the ID of this ad space. | Numerical |
unauthorized_policy_overwrite_commission_value | If unauthorized promotion of the voucher is accepted, transactions generated by excluded ad spaces or categories can be rewarded with a different commission. If so, this field will contain the value of this alternative commission. | Numerical |
unauthorized_policy_overwrite_commission_type | If unauthorized promotion of the voucher is accepted, transactions generated by excluded ad spaces or categories can be rewarded with a different commission. If so, this field will contain the type of this alternative commission. |
|
Automated export
The URL required for creating the voucher data export file is build up as following:
https://export.net.[domain]/[magic_key]/adm-vouchers_[user_ID].[file_extension]?[filters]
Applying filters
For voucher data export file, following filters can be applied:
Filter description | Filter name | Compulsory | Format |
---|---|---|---|
Allows you to limit the export to the ad media of a specific advertiser. | mid | Yes | Use the MID (merchant ID) you find overview of your advertisers. |
These filters are to be added to the URL as parameters. Use the the question mark (?) for the first parameter and the ampersand (&) for all further parameters. Add the word filter, the filter name, the equals sign (=) and the relevant values according to the format mentioned in the table.