Overview
This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electronics.
Basket freeze concept
Watch this video to learn what a basket freeze is all about:
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Applying a basket freeze
A basket freeze is applied on the level of a conversion target. If you want to use it, make sure you do the following:
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