Page Comparison

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• An option to add parameters to the click URL, the so called sub IDs. To find out more information about sub IDs, please read this article.

• A button which allows you to display the tracking URLs as HTML codes, so you can implement the complete ad media item directly in the source code of your ad space. In case you are dealing with an HTML ad media item, you will find the code you need here.

• The ad impression URL of the ad media item, which makes sure ad impressions (also known as ‘views’) are tracked and the ad media item can be displayed on your ad space. For more details, please see the paragraph below.

• The click URL of the ad media item, which makes sure clicks are tracked and traffic is properly redirected to the website of the advertiser. For more details, please see the paragraph below.

• The SEO-friendly version of the click URL. For more information on SEO-friendly tracking, please read this article.

Ad

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The ad impression URL of most ad media items will look more or less like this:

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Media Codes (AMC)

The amc parameter is the ad media code, used to identify traffic. It has the following format:

amc=${TRACKING_CHANNEL}.${PLATFORM}.${PARTNER_ID}.${ADSPACE_ID}.${CREATIVES_ID}

A concrete example looks like this:

amc=dis.platform.1234.56789.012345

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Let’s go through all the elements of the URL:

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The ‘http://’ part indicates the protocol of the URL.

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The ‘trackingcomain.com’ is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first party tracking is applied.

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The ‘ts’ element makes sure the tracking application is activated.

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The ‘i123456789’ is the tracking ID of the advertiser.

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The ‘tsv’ element indicates that this tracking code is used to track ad impressions.

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It contains the following codes:

• The

  ‘dis’

  dis code indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.

• The

  ‘platform’

  platform code indicates the platform to which the ad media item belongs.

• The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.

• The second numerical code

  indentifies

  identifies the ad space for which you can use this ad impression URL.

• The third numerical code identifies the

  ad media

  creatives item to which the

  ad impression

  URL belongs.

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Ad impression URL explained

The click ad impression URL of most ad media items will look more or less like this:

httphttps://trackingdomain.com/ts/i123456789/tsctsv?amc=dis.platform.1234.56789.012345&smc1=501

Let’s go through all the elements of the URL:

• The ‘httphttps://’ part indicates the protocol of the URL.

• The ‘trackingdomaintrackingcomain.com’ is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first party tracking is applied.

• The ‘ts’ ts element makes sure the tracking application is activated.

• The ‘i123456789’ i123456789 is the tracking ID of the advertiser.

• The ‘amc’

  The ‘tsc’ tsv element indicates that this tracking code is used to track clicks.

  What follows are at least two parameters:

  views (ad impressions).

• The amc parameter is the ad media code, used to identify traffic

  . It contains the following codes:

• The ‘dis’ code indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.

The ‘platform’ code indicates the name of the platform

(see above)

Click URL explained

The click URL of most ad media items will look more or less like this:

https://trackingdomain.com/ts/i123456789/tsc?amc=dis.platform.1234.56789.012345&smc1=501

Let’s go through all the elements of the URL:

• The https:// part indicates the protocol of the URL.

• The trackingdomain.com is the tracking domain used for the advertiser to which the ad media item belongs.

• The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.

• The second numerical code identifies the ad space for which you can use this click URL.

The third numerical code identifies the ad media item to which the click URL belongs.

If this domain corresponds with the domain of the advertiser, first party tracking is applied.

• The ts element makes sure the tracking application is activated.

• The i123456789 is the tracking ID of the advertiser.

• The tsc element indicates that this tracking code is used to track clicks.

• The amc parameter is the ad media code, used to identify traffic (see above)

IAB Transparency and Consent Framework (TCFv2.0) related

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