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The amc parameter is the ad media code, used to identify traffic. It has the following format:
amc=${TRACKING_CHANNEL}.${PLATFORM}.${PARTNER_ID}.${ADSPACE_ID}.${CREATIVES_ID}
A concrete example looks like this:
amc=dis.platform.1234.56789.012345
It contains the following codes:
The
discode indicates the tracking channel. In this case, it is the display channel. Other examples of channels are retargeting, ad networks or organic search.The
platformcode indicates the platform to which the ad media item belongs.The first numerical code identifies you as a partner of the platform. You will find that this code corresponds with the code you can find in your partner account.
The second numerical code identifies the ad space for which you can use this ad impression URL.
The third numerical code identifies the creatives item to which the URL belongs.
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| Code Block |
|---|
https://trackingdomain.com/ts/i123456789/tsv?amc=dis.platform.1234.56789.012345&smc1=501 |
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| Code Block |
|---|
https://trackingdomain.com/ts/i123456789/tsc?amc=dis.platform.1234.56789.012345&smc1=501 |
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If the platform has enabled the IAB Transparency and Consent Framework (TCFv2.0) and you also activated TCFv2.0 for the ad space like described here, the URL will contain following TCFv2.0 macros:
Code Block gdpr=${GDPR} and gdpr_consent=${GDPR_CONSENT_XXXX}You must populate t data received from your Consent Management Platform (CMP). For more information about TCFv2.0 click here.
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Now that you are able to find your advertiser programs and ad media, let’s have a look at the reporting section.