Page Comparison

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To start working with the advertiser program you’ve been accepted for, you need ad media: display and mobile banners, links, and script media, via which you can generate conversions for advertisers. You can access your ad media management directly via the navigation or via the  icon the icon in the program section.

If you do so, a page will appear looking more or less like this:

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• You can search for a specific type of ad media: a banner, a link, or an HTML - item.

• You can use the search field to look for ad media with specific keywords, description, or an ID.

• You can look for new or recently updated ad media by selecting a date in the entry ‘new or updated’.

• You can search for a specific size: you can use the search option for standard sizes or look for a specific size using the custom option.

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• The ID of the ad media item.

• The name of the ad media item.

• The kit to which the ad media item belongs.

• The date on which the item was updated lastly.

• In the case of banners, the side of the item.

• A preview of the ad media item.

• A tick box which allows you to select the ad media item and export it.

To export the ad media item, just hit the tick box and click on the button ‘export’ in the right lower corner at the bottom of the page. Please note that you can select multiple items at the same time.

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The amc parameter is the ad media code, used to identify traffic. It has the following format:

amc=${TRACKING_CHANNEL_ALIAS}.${NETWORK_ALIAS}.${PARTNER_ID}.${ADSPACE_ID}.${CREATIVES_ID}

A concrete example looks like this:

amc=email.testnet.1234.56789.012345

It contains the following codes:

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https://trackingdomain.com/ts/i123456789/tsv?amc=email.testnet.1234.56789.012345&smc1=501

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• The https:// part indicates the protocol of the URL.

• The trackingcomaintrackingdomain.com is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first-party tracking is applied.

• The ts element makes sure the tracking application is activated.

• The i123456789 is the tracking ID of the advertiser.

• The tsv element indicates that this tracking code is used to track views (ad impressions).

• The amc parameter is the ad media code, used to identify traffic (see above)

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https://trackingdomain.com/ts/i123456789/tsc?amc=email.testnet.1234.56789.012345&smc1=501

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• The https:// part indicates the protocol of the URL.

• The trackingdomain.com is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first-party tracking is applied.

• The ts element makes sure the tracking application is activated.

• The i123456789 is the tracking ID of the advertiser.

• The tsc element indicates that this tracking code is used to track clicks.

• The amc parameter is the ad media code, used to identify traffic (see above)

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• If the platform has enabled the IAB Transparency and Consent Framework (TCFv2.0) and you also activated TCFv2.0 for the ad space like described here, the URL will contain the following TCFv2.0 macros:

  Code Block
  gdpr=${GDPR} and gdpr_consent=${GDPR_CONSENT_XXXX}

  You must populate t data received from your Consent Management Platform (CMP). For more information about TCFv2.0 click here.

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