Page Comparison

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• The https:// part indicates the protocol of the URL.

• The trackingdomain.com is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first-party tracking is applied.

• The ts element makes sure the tracking application is activated.

• The i123456789 is the tracking ID of the advertiser.

• The tsv element indicates that this tracking code is used to track views (ad impressions).

• The amc parameter is the ad media code, used to identify traffic (see above)

Newer advertisers may have a tracking ID without an i-prefix. Please do not change this ID, you must not remove the prefix if it is present or add it if it is missing.

Click URL explained

The click URL of most ad media items will look more or less like this:

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• The https:// part indicates the protocol of the URL.

• The trackingdomain.com is the tracking domain used for the advertiser to which the ad media item belongs. If this domain corresponds with the domain of the advertiser, first-party tracking is applied.

• The ts element makes sure the tracking application is activated.

• The i123456789 is the tracking ID of the advertiser. Newer advertiser can have tracking ID without i prefix. Please do not change this ID, you must not remove the prefix if it is there or add it if it is missing.

• The tsc element indicates that this tracking code is used to track clicks.

• The amc parameter is the ad media code, used to identify traffic (see above)

Newer advertisers may have a tracking ID without an i-prefix. Please do not change this ID, you must not remove the prefix if it is present or add it if it is missing.

IAB Transparency and Consent Framework (TCFv2.0) related

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