...
Start by giving the fee model values a name. This can be the same name as the name you have used for the main settings, but it can also be related to a specific period in which you are charging your advertiser differently. Make sure you also define the validity period of the fee model by selecting dates in the fields next to it. Please note, you can always set the validity to unlimited for the time being – this does not mean values cannot be changed later.
...
As the name already suggests, this method relates the fee to the commission. Let’s develop an example. Your conversion has a total order value of 200€ €200 and a commission of 10€€10. If you use a percentage based fee of 10%, the fee applied to this conversion will be 1€€1. The total cost for the advertiser, i.e. commission and fee, will be 11€€11. The fixed fee you apply will always be the same, regardless of the commission value. If you apply a 5€ €5 fixed fee to this conversion, you will have a total cost of 15€€15. If the commission would have been 20€€20, the fixed fee would have also been 5€ €5 and the total cost for the advertiser 25€€25.
Based on order value
If you choose the ‘based on order value’ method, the fee will be applied to the order value. Let’s use the same example we used for the previous method: a conversion with an order value of 200€ €200 and a commission of 10€€10. If you use a percentage based fee of 10%, the fee applied to this conversion will be 20€€20. The total cost, i.e. commission and fee, will be 30€€30. The fixed fee you apply will always be the same, regardless of the order value. If you apply a 5€ €5 fixed fee to this conversion, you will have a total cost of 15€€15.
Based on order value (inclusive)
If you choose this option, the fee on the order value as well but includes the commission. Let’s use the same example we used for the previous methods again: a conversion with an order value of 200€ €200 and a commission of 10€€10. If you used a fixed fee of 15€€15, the total cost for the advertiser will be 15€€15. In other words, the commission of 10€ €10 is subtracted from this amount. If you use a percentage based fee of 10%, this will result in a 20€ €20 fee, which includes the 10€ €10 commission. Again, the total cost for the advertiser equal the fee.
Please note that if you use this method, you always need to make sure the fee is higher than the commission model. If you apply a fixed fee of 5€ €5 to a conversion with an order value of 200€ €200 and a commission of 10€€10, the total cost for the advertiser will be 5€€5. In this case you, as the platform owner, will have to pay 5€ €5 on top to make sure the partner receives the 10€ €10 commission.
Based on commission (minimum fee)
This method basically has the same logic as the ‘based on commission model’ method. However, it allows you to install a minimum fixed fee. We will use the same example again, a conversion with an the order value of 200€ €200 and a commission of 10€€10. If you use a percentage based fee of 10%, the fee applied to this conversion will be 1€ €1 and the total cost, i.e. commission and fee, would be 11€€11. But if you have defined 5€ €5 as a fixed fee, the percentage based fee of 1€ €1 will be overruled and instead, a 5€ €5 fee will be applied. The same will happen for any other fees below 5€€5. The total cost for the example used will therefore always be at least 15€€15.
Based on advertiser outlay
This model allows you to secure a specific profit margin. It only works if you use a percentage based fee. To explain the method, let’s use the same example one more time: we have a conversion with an order value of 200€ €200 and a commission of 10€€10. Now, suppose you use a fee of 20%. If the fee is applied to the commission, this would normally result in a 2€ €2 fee and a total cost of 12€€12. However, with this method, the fee is the result of the following calculation. The fee percentage is divided by 100% minus the fee percentage, after which the result is multiplied by the commission. For our example, this would result in a fee of 2€2,50€ 50 and a total cost for the advertiser of 12€12,50€50.
Editing a fee model
Make sure you are on the page with the overview of the fee models of the relevant advertiser: you can reach it by clicking on the icon on the page where you manage your advertisers. To start editing, click on the icon next to model you want to change. If you do so, a page will be displayed looking more or less like this:
...
As you can see, you can immediately start to edit the main settings of the fee model: the name, the description, the status and whether it if the model is should be used as default model. Please make sure you hit ‘save’ at the bottom of the panel when you are done editing the main settings.
...