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Being able to evaluate customer journeys is vital for effective online marketing, because it allows you to see what marketing channels are performing best. Furthermore, it allows you to understand the dynamic between your marketing channels: you will be able to understand what channels are best at generating what conversions – both analytical and commercial – and what channels are best at promoting what products. And we are not talking about invidiual individual channels only here. Via the patterns report, you can analyze analyse the most common patterns in your customer journeys. You can also analyze analyse the distribution of your channels and see the correlation between the lenght length of a customer journey and the channels.
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