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Column header | Explanation (all values mentioned relate to the selected denominator only). | Value format |
|---|---|---|
views | The number of views generated. | Numerical |
clicks | The number of clicks generated. | Numerical |
click_rate | The percentage of views that resulted in clicks. | Numerical |
views_paid | The number of views for which you received commission. | Numerical |
views_commission | The amount of commission you received for generating views. | Numerical |
clicks_paid | The number of clicks for which you received commission. | Numerical |
clicks_commission | The amount of commission you received for generating clicks. | Numerical |
traffic_commission | The total amount of commission you received for generating views and clicks. | Numerical |
conversion_rate | The percentage of clicks that resulted in transactions. | Numerical |
confirmation_rate | The percentage of transactions that was confirmed by the advertiser. | Numerical |
provision_group | The commission model applied to the transactions. | Numerical |
post_views | The number of post view transactions. | Numerical |
post_clicks | The number of post click transactions. | Numerical |
post_sum | The total number of transactions. | Numerical |
post_clicks_opened | The number of post click transactions not yet validated by the advertiser. | Numerical |
post_clicks_canceled | The number of post click transactions canceled by the advertiser. | Numerical |
post_clicks_confirmed | The number of post click transactions confirmed by the advertiser. | Numerical |
post_views_opened | The number of post view transactions not yet validated by the advertiser. | Numerical |
post_views_canceled | The number of post view transactions canceled by the advertiser. | Numerical |
post_views_confirmed | The number of post view transactions confirmed by the advertiser. | Numerical |
post_sum_opened | The total number of transactions not yet validated by the advertiser. | Numerical |
post_sum_cancelled | The total number of transactions canceled by the advertiser. | Numerical |
post_sum_confirmed | The total number of transactions confirmed by the advertiser. | Numerical |
post_views_value | The amount of commission generated via post view transactions. | Numerical |
post_clicks_value | The amount of commission generated via post click transactions. | Numerical |
post_sum_value | The total amount of commission generated via transactions. | Numerical |
post_clicks_opened_value | The amount of commission generated via post view transactions that was not yet validated by the advertiser. | Numerical |
post_clicks_canceled_value | The amount of commission generated via post click transactions that was canceled by the advertiser. | Numerical |
post_clicks_confirmed_value | The amount of commission generated via post click transactions that was confirmed by the advertiser. | Numerical |
post_views_opened_value | The amount of commission generated via post view transactions that was not yet validated by the advertiser. | Numerical |
post_views_canceled_value | The amount of commission generated via post view transactions that was canceled by the advertiser. | Numerical |
post_views_confirmed_value | The amount of commission generated via post view transactions that was confirmed by the advertiser. | Numerical |
post_sum_opened_value | The total amount of commission generated via transactions that was not yet validated by the advertiser. | Numerical |
post_sum_canceled_value | The total amount of commission generated via transactions that was canceled by the advertiser. | Numerical |
post_sum_confirmed_value | The total amount of commission generated via transactions that was confirmed by the advertiser. | Numerical |
revenue_post_views_value | The amount of order value generated via post view transactions. | Numerical |
revenue_post_clicks_value | The amount of order value generated via post click transactions. | Numerical |
revenue_post_sum_value | The total amount of order value generated via transactions. | Numerical |
revenue_post_views_opened_value | The amount of order value generated via post view transactions that was not yet validated by the advertiser. | Numerical |
revenue_post_views_canceled_value | The amount of order value generated via post view transactions that was canceled by the advertiser. | Numerical |
revenue_post_views_confirmed_value | The amount of order value generated via post view transactions that was confirmed by the advertiser. | Numerical |
revenue_post_clicks_opened_value | The amount of order value generated via post click transactions that was not yet validated by the advertiser. | Numerical |
revenue_post_clicks_canceled_value | The amount of order value generated via post click transactions that was canceled by the advertiser. | Numerical |
revenue_post_clicks_confirmed_value | The amount of order value generated via post click transactions that was confirmed by the advertiser. | Numerical |
revenue_post_sum_opened_value | The total amount of order value that was not yet validated by the advertiser. | Numerical |
revenue_post_sum_canceled_value | The total amount of order value that was canceled by the advertiser. | Numerical |
revenue_post_sum_confirmed_value | The total amount of order value that was confirmed by the advertiser. | Numerical |
total_commission | The total amount of commission. | Numerical |
currencycode | The ISO currency code for the currency in which transactions were generated. | ISO 4217 currency codes. |