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If your traffic comes from Google Ads or Google Shopping, Ingenious tracking will automatically save the click ID parameter gclid. Later, when sending a conversion to Ingenious, you can pass one or multiple Google click IDs. The Platform will then load this click to the user journey, and also all other user interactions that have been associated with the click. This works both with redirect tracking and with SEO friendly Bounceless tracking.
Example with redirect tracking
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The following diagram depicts the user interactions and the transmission of the gclid in a redirect tracking links setup:
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Example with
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Bounceless tracking
If an advertiser is using SEO friendly Bounceless tracking, there is no tracking template for Ingenious in Google defined. Instead, Ingenious tracks the click when the user arrives on the landing page.
When a user clicks on a Google Ad, Google will send the user directly to the landing page of the advertiser. Thereby, Google will append the query parameter gclid to the landing page URL.
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The following diagram depicts the user interactions and the transmission of the gclid in a SEO-friendly Bounceless tracking links setup:
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Requirements
For both variants, redirect tracking and SEO friendly Bounceless tracking, please assure the following points:
Make sure you have auto-tagging enabled in Google Ads so that the google click ID is appended to the landing page of the advertiser. Alternatively, you can use the
{lpurl}GoogleAds template variable. Please read this article for further details on GoogleAds Click Tracking.Make sure that the advertiser uses the newest click ID attribution mode. In case you are not certain, please contact our customer success team and we will help you to clarify open questions.
For SEO-friendly Bounceless tracking, make sure that you meet all requirements of SEO friendly Bounceless tracking.
Attribution based on the Awin Click Checksum
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