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Provides multiple aggregated views. Traffic overview offers insights in the distribution of different KPIs across the tracking channels and the end user's devices. User journey view shows conversions and uses journeys as chains of touchpoints for end users on the way from the first contact to an order. The customer journey patterns report shows recognised patterns of all customer journeys of an advertiser and helps to understand which are most frequently attributed. Read more …
Reporting
With Insights Reporting, users get a powerful tool for analysing the performance of advertisers and partners. Thanks to a variety of aggregation and filtering options, users can better focus on performance data (ad impressions, clicks, conversions) and various KPIs for many dimensions. Saved filters for recurring reports make it easier to check the platform's data on a regular basis. Read more …
Data Warehouse
The Data Warehouse automatically syncs Ingenious data to Google BigQuery. It contains both raw and aggregated form of the data which comes from internal production data lake as a single source of truth. Customers can use it to build their own reporting or connect to internal processes. Additionally, customers can access events discarded by Trail and use them for comprehensive error analysis and troubleshooting. Read more …
Exports
Exports for Partner & Admins allow to integrate external systems API-based. Read more …
Partner & Admin Dashboards
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Admin Dashboards allow platform users with unique goals, needs and focus points to create custom dashboards: vital monitoring, performance and operational elements are packed in various widgets you can place on your dashboard. Multiple dashboards and separate the widgets can be added. Read more …