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Impression/Click fraud (e.g., click injections, click spamming):
Fake Click detection
Configurable Click Filter (IP, Country, …)
Traffic redirection policy (Deeplink protection, invalid traffic policy, configurable)
filters (time/ re-click, Geo-IP on country level)
Deeplink-Protection: Only forwarding to domains in a Safelist
Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains
Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)
ClickId reuse: Only one conversion per clickId
double conversions (order ID must be unique)
voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it
DataWarehouse as a Service (BigQuery): Access to raw data for individual rules
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Partner Registration Geography
Partner Billing Data Validation
Ad Space review process
Advertiser review process
Bot fraud
Bot traffic is filtered automatically and ignored
Served to bots or software agents, not real people
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