...
Fields | Description | Default |
---|---|---|
Tracking Domain | The tracking domain can be a Third-Party Ingenious Tracking Domain, a First-Party Ingenious Tracking Domain or a GTM Serverside Domain. You can find the tracking domain it on the platform under "Partnerships -> Advertiser -> Settings". | |
Advertiser Id | You can find the advertiser ID on the platform under "Partnerships -> Advertiser -> Settings". Do not use the internal ID (mid). | |
Redirect Mode | Overwrites the corresponding partner-specific default setting. It controls the way in which forwardings are set up. | 0 |
Customer Id | This specifies the internal customer ID from your system. | |
User Value 1 | These fields are for free additional information. All formats are accepted. | |
User Value 2 | These fields are for free additional information. All formats are accepted. | |
Site Id | A short description of the page. | |
Product Id | The unique identifier of the product. Use this, if this is a page that displays a specific product. | |
Timestamp | Usage for cache invalidation. | A timestamp is generated when the tag is executed. |
Session Id | A session Id. The data type is string. | |
HTTP Referrer | The complete Browser-URL on which the user comes from. | The referrer header is used. |
HTTP Location | The complete Browser-URL on which the tag was fired. | The current full URL is used. |
Gdpr | Activates the general data protection regulation according to TCFv2.0 | |
Gdpr Consent | The actual tcfv2.0 string |
Ingenious Technologies ECommerce Conversion Tracking Tag
This tag replaces the Ecommerce Conversion tag.
Fields | Description | Default |
---|---|---|
Tracking Domain | The tracking domain can be a Third-Party Ingenious Tracking Domain, a First-Party Ingenious Tracking Domain or a GTM Serverside Domain. You can find it on the platform under "Partnerships -> Advertiser -> Settings". | proxy.ingenious.cloud |
Advertiser Id | You can find the advertiser ID on the platform under "Partnerships -> Advertiser -> Settings". Do not use the internal ID (mid). | |
Conversion Id | Unique conversion identifier from your system | gtmss_{currentTimestampMillis} |
Conversion Target | Defines an event and its type, for example Sale, Appinstall, Newslettersignup. | sale |
Tracking Currency | Determines the currency for all amounts. | |
Unique Id | The unique ID is used to identify conversions during the validation process. | |
Discount Value | This is the total net discount value. '0.00' is allowed. | |
Discount Code | This is the applied discount code. | |
Basket | The contents of the shopping cart consist of items containing the following values in JSON format | |
Session Id | A session Id. The data type is string. | |
Click Ids | A comma-separated list of click IDs. | uses _iclid Cookie |
Gdpr | Activates the general data protection regulation according to TCFv2.0 | |
Gdpr Consent | The actual tcfv2.0 string | |
Site Id | A short description of the conversion page. | |
Timestamp | Usage for cache invalidation. | Current Timestamp in Millis |
HTTP Location | The complete Browser-URL on which the tag was fired. | |
Customer Id | This specifies the internal customer ID from your system. | |
Customer New | This specifies a new or existing customer. Use value 'true' for new customer or 'false' for existing customer. | |
Pay Method | Customer payment method, for example 'credit card' or 'paypal'. | |
User Value 1 | These fields are for free additional information. All formats are accepted. | |
User Value 2 | These fields are for free additional information. All formats are accepted. |
Example
...
The picture shows an exemplary implementation of the Ingenious Tags. The Onpage Tag and the ECommerce Conversion Tag are installed on the client side. These are configured in such a way that they send their tracking requests to a server-side GTM container, which is accessible via a first party subdomain. The server-side Ingenious client receives the tracking requests and converts the requests into events. Third-party tags can be triggered by the Ingenious events. Furthermore, the Ecommerce Conversion Tag fires server-side and the Onpage Tag fires server-side and forwards the requests to the Ingenious infrastructure.
...