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Session/Customer ID Usage: Utilize session IDs for anonymous users and customer IDs for identified users to maintain a continuous tracking experience across sessions and devices. These identifiers should be included in both on-page tag data and server-side conversion tracking to ensure accurate attribution.
Bonus: Google Tag Manager on a First-Party Domain (sGTM)
For those utilizing Google Tag Manager, configuring it to run on a first-party domain (sGTM) enhances the stability and reliability of your tracking setup. If you are interested, how this cold look like, read on here.
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