Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 8 Next »

A New Standard in Reporting and Data Analysis

1. What is Data Views?

Data Views is a new, flexible reporting system that allows you to:

  • Access data dimensions and metrics previously unavailable.

  • Customize reports with filters, columns, and views tailored to your needs.

  • Analyze performance across campaigns, partners, creatives, and more.

Key Features:

  • Instant filtering and data updates.

  • Predefined and customizable reports.

  • Options to export data or share reports with others.

2. Getting Started with Data Views

Accessing Data Views

  1. Log in to your platform and navigate to the Reports or Data Views section.

  2. Choose a predefined report (e.g., Creative Set Performance, Tracking Details) or create a custom one.

3. Available Data Views

Here are the main predefined reports you can use:

  • Creative Set Performance by Partner
    Analyze how specific creative sets (often “campaigns”) and partners contribute to conversions.

  • Tracking Detail Overview
    Check tracking implementation health (e.g., missing click IDs, anomalies).

  • Untracked Conversions Report
    Diagnose why some conversions weren’t tracked (e.g., missing IDs, duplicate entries).

  • Validation Report
    See how many conversions were validated

4. How to Use Data Views

A. Filtering Reports

Filters help narrow down data to what’s most relevant.

  • Example: Filter by Advertiser ID or Creative Type.

  1. click in the field of a value, that you want to filter

  2. select filter by this value

Tip: clicking on a value to filter by it is the easiest and quickest way to filter data!

image-20241125-141053.png

or:

  1. Click the Filter menu at the top of the report.

  2. Choose the dimension you want to filter (e.g., Date, Advertiser)

  3. Pin filters for quick access or remove them as needed.

Tip: Pinned filters appear at the top of your report for easier reference and as easy to use filter option.

image-20241125-141552.png

B. Adding or Removing Columns

Customizing columns lets you focus on specific metrics or dimensions.

To remove a column:

  1. Hover over the column header.

  2. Click Remove.

To add a column:

  1. on the top right, hover over the name of the report. You will be able to select some options, including to “Edit Columns”

  2. Browse the list of available dimensions and add or remove them

    1. The data is sorted in different data sets.

    2. For quick access, you may want to use the search bar

  3. Select and drag it into your report.

image-20241125-141238.png

Reordering Columns

  • In the function “edit columns”

  • If you select the tab “order” you can

    • change the order of columns

    • rename columns

      image-20241125-141329.png

  • remember to click on “preview the changes”

  • Be aware: If you hit Save changes you will save changes and change the data view (for all users).

C. Adjusting Granularity

Time

Granularity determines the time intervals of your data (e.g., daily, monthly).

  1. On top you find the filters for time granularity.

  2. Choose from options like:

    • Daily

    • Weekly

    • Monthly

image-20241126-145923.png

Granularity: Start Broad, Then Focus

Granularity in Data Views allows you to see detailed numbers (like conversions, clicks, or revenue) for every value in each column. A smart strategy is to start with a broad view, including multiple columns and values, to explore all available data. From there, you can gradually reduce granularity by:

  1. Filtering for specific values (e.g., focusing on a single advertiser, category, or date range).

  2. Removing unnecessary columns to simplify your view and focus on the most relevant insights.

This step-by-step approach helps you uncover patterns and refine your analysis without getting overwhelmed by too much data at once. Think of it as zooming in on the details that matter most.

D. Creating a Custom Report

  1. Start with a predefined report.

  2. Customize by:

    • Adding or removing columns.

    • Sorting columns and renaming them.

    • Applying filters (e.g., by advertiser, date range) or pinning filters.

    • Adjusting granularity (time wise)

  3. Save the report with a clear name for future access.

image-20241126-155910.png

Tip: The best way to create a custom report is by starting with an existing one and changing it.

E. Exporting Data

  1. Click the button with the name of the report in the menu (upper right).

  2. Choose the format:

    • CSV: Download for offline use. The download will be provided via the export page

      • access the export page via the displayed path on top of the page

        image-20241126-160337.png

    • API Link: Generate a dynamic link for integration with external tools.

      • The API link will automatically provide the result the way the data view is configured

Dynamic Time Ranges: Exported reports automatically update with the selected time range (e.g., "This Month").

image-20241126-160059.png

5. Practical Examples

Example 1: Analyze Creative Performance by Category

  1. Open the Creative Set Performance report.

  2. Filter by Category and Date Range.

  3. Add the Category Name column if not already visible.

  4. Adjust granularity to Monthly.

  5. Review performance metrics and save the report.

Example 2: Investigate Untracked Conversions

  1. Open the Untracked Conversion Report.

  2. Filter by Advertiser and Date Range.

  3. Identify issues like missing conversion IDs or duplicate entries.

  4. Export the report and share it with your team for further investigation.

6. Tips and Best Practices

  • Start simple: Use predefined reports to familiarize yourself with the interface.

  • Pin frequently used filters (e.g., advertiser) to save time.

  • Regularly export reports for offline analysis or to share insights with stakeholders.

  • Use API exports for automated data integrations.

  • learn more in this video

  • No labels