Before you start
To find out more a about product data feeds, have a go at this article in the knowledge base. Please note that advertisers do not necessarily supply product data feeds and if they do, they might not grant all partners access to them. If you should find that – after following these instructions – you cannot find the product data feed, please contact your advertiser.
Getting started
If you haven’t already done so, login to your publisher account, click on ‘product data feeds’ in the navigation menu. If you do so, you will see a page looking more or less like this:
If you are working with multiple ad spaces, please make sure you select the right ad space. You might have been allowed to use particular product feeds for some ad spaces, but not for others.
Working with the product feed
To start working with a product feed, click on the icon next to the product feed you need. If you do so, you will see a panel looking more or less like this:
This panel allows you to configure the data feed and export a file that is completely adjusted to your needs. First, select the product data you need: you can add and remove data types using the buttons in the middle of the panel. The window on the left represents the available data types, the window on the right represents the types you have selected. By using the buttons on the far right (first, move up, move down, last), you can define the order in which the data will be displayed in the file.
Also there is a section that allows for additional configuration of the tracking URL. This includes the configuration of how the tracking URLs of each product in the feed will be generated by having the possibility to specify subIDs. These subIDs will be added as independent SMC parameters to the tracking URLs. By doing this you can easily sub-segment traffic that originates from the product data feed (e.g. to distinguish traffic from connected public networks).
Further below, you can define other characteristics of your file: the format (CSV, JSON or XML), the delimiter (semicolon, comma or tab) and whether or not you want to download the data feed in a compressed file and if so, in what format (ZIP, GZ or TAR.GZ).
Your configuration will affect the URL you see at the bottom of the page. When you are done, you can just copy this URL and paste it into your own application, or download the product data directly using the download button.