CVR
The “Conversion rate” is calculated with the following formula:
( Number of conversions / Number of clicks ) * 100% Example: (1,000 conversions / 10,000 clicks) * 100% = 10%
CCR
The “Conversion cancellation rate” is calculated with the following formula:
( Number of canceled conversions / Number of conversions ) * 100% Example: (20 canceled conversions / 1,000 conversions) * 100% = 2%
EPC
The “Earnings per click” is calculated as:
( Sum of confirmed commissions / Number of clicks ) * 100% Example: ( 900€ / 10,000 clicks ) = 0.09€
ACR
The “Average confirmed revenue” is calculated with the following formula:
( Sum of confirmed revenue / Number of confirmed conversions ) Example: ( 30,000€ / 980 confirmed conversions) = 30.61€