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CVR

The “Conversion rate” is calculated with the following formula:

( Number of conversions / Number of clicks ) * 100%

Example:
(1,000 conversions / 10,000 clicks) * 100% = 10%

CCR

The “Conversion cancellation rate” is calculated with the following formula:

( Number of canceled conversions / Number of conversions ) * 100%

Example:
(20 canceled conversions / 1,000 conversions) * 100% = 2%

EPC

The “Earnings per click” is calculated as:

( Sum of confirmed commissions / Number of clicks ) * 100%

Example:
( 900€  / 10,000 clicks ) = 0.09€

ACR

The “Average confirmed revenue” is calculated with the following formula:

( Sum of confirmed revenue / Number of confirmed conversions )

Example: 
( 30,000€ / 980 confirmed conversions) = 30.61€

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