Extensions for cookieless tracking with Click IDs

Recent browser regulations aim to improve user privacy in the web. While such regulations successfully restrict aggressive data collection, they also can hinder transfer of data being crucial for advertisers to accurately attribute conversions back to their marketing activities. 

Why is cookieless tracking important?

The main focus of browser regulations such as Safari’s ITP or Firefox’ ETP is on cookies. Their tracking prevention mechanisms significantly restrict cookie handling, and it is expected that the major browser providers will implement more limitations on cookies in the future. A robust tracking should not rely solely on cookies but employ methods that can assure data transfer independent of cookies.

How does click ID tracking work usually?

Ingenious Technologies tracking offers features such as server-side tracking and cookieless tracking based on click IDs for several years.

As you know, Ingenious automatically generates a click ID if it is configured in the additional parameter settings of an advertiser. The effect is that when a user clicks a creative and is redirected through ingenious tracking to your advertiser’s landing page, the click ID appears on the URL of the landing page. Thereby, the advertiser can store the click ID, and later pass it with a conversion so that the click and the conversion are connected with each other.

What are the new cookieless tracking features?

Now, we extended our click ID tracking to provide greater flexibility and more ease of use for both server-side tracking and browser-side tracking situations. Our extension includes features that enable you to connect interactions such as clicks and conversions in more flexible ways: you can connect interactions based on click IDs of commonly used systems such as Google Ads, Awin, and Facebook; you can connect interactions based on click IDs customly defined by you; and you can connect interactions by multiple click IDs. 

Thereby, the Ingenious Platform offers you a broad set of opportunities to track interactions in a cookieless way:

You can find information on how to use the new features in our documentation: