Relationships describe the contract between an advertiser and an ad space.
Use-case: Manage all your marketing channels:
define priorities for attribution
properly attribute conversions to a channel
allocate costs
Use-case: private network for affiliate partners
establish a business contract with the partners' ad spaces
give partners access to creatives
define the amount of commission your partners receive
If you look at our menu you find 3 points that are related to relationship management. You can find more about each by reading the matching article.