The Ingenious Partner Marketing Platform has several ways to prevent you from fraud. Most of them are configured by default, and some can be improved by you on use-case basis:

Impression/Click fraud (e.g., click injections, click spamming):

• Fake Click detection

• Click filters (time/ re-click, Geo-IP on country level)

• Deeplink-Protection: Only forwarding to domains in a Safelist

• Host Safelist: Only allow Events (Views, Clicks) from/on allowed domains

• Event protection: only one conversion per touchpoint (click/view) will be tracked (optional)

• ClickId reuse: Only one conversion per clickId

• double conversions (order ID must be unique)

• voucher codes can be configured to belong to partners, and attribution can disallow other partner from using it

• DataWarehouse as a Service (BigQuery): Access to raw data for individual rules

Compliance fraud

• Partner Registration Geography

• Partner Billing Data Validation

• Ad Space review process

• Advertiser review process

Bot fraud

• Bot traffic is filtered automatically and ignored

• Served to bots or software agents, not real people

Performance Automation Tools

• Commission Rules allow to put partners into another contract level if they go above and beyond a certain threshold, based on different attributes

Crawler Detection

• Crawler (like Facebook, Hubspot) generate by accident fake views and clicks, which our system filters automatically

Exclude traffic sources from conversion tracking

• IP Blacklisting: Clicks from listed IP adresses cannot win a conversion (for example: Call Center IPs cannot generate conversions) - please ask Ingenious, if you want one or multiple IP adresses blacklisted.