What is Aspire Global?
Aspire Global is a leading B2B-provider of iGaming solutions, offering companies everything they need to operate a successful iGaming brand, covering casino and sports. The B2B-offering comprises of a robust technical platform, proprietary casino games, a proprietary sportsbook, and a game aggregator. The platform itself can be availed of exclusively or combined with a wide range of services. |
Aspire Global and Ingenious jointly developed a custom Conversion Importer for the Ingenious Partner Marketing Platform. Customers using Aspire Global as their Gaming Backend can setup this Conversion Importer. This way, data from the gaming backend will automatically be converted to conversions within the Ingenious system, and be ready for commissioning to partners/affiliates.
When connecting an Aspire Global Gaming Platform we collect data from the player activity by using the following sources:
Registrations: Each user registration on Aspire Global
External player Id
Player alternate reference
User name and email
Adress data
Registration time
many more …
Deposits: Each deposit which has been made by an registered player
External player Id
Type for deposit and cashout, reflected by conversion target
Amount/Currency
Deposit date
The Aspire Global Importer is scheduled with 5 minutes. Conversions will be shown after that time in the user interface.
The mapping to Ingenious conversions follows this strategy:
Where Ingenious has a matching field (like timestamp, amount, target as well as click-ids in the PlayerAlternateReference field) data is taken from the ASG events
Where Ingenious-specific IDs (like conversion/order-id) are needed, the Importer generates unique IDs based on the combination of ASG event data
We are storing ALL fields from the original Aspire Global source as a free parameter list in our Conversion Model, so that no data is lost. This data is available for analysis in the Ingenious Data Warehouse.