Introduction

Before generating and implementing tracking tags, it is essential to address some fundamental questions. Understanding what needs to be tracked and what should be remunerated or reported is crucial for effective tracking implementation. This documentation will guide you through the decision-making process, ensuring that you define the appropriate events, commercial categories, and implementation methods tailored to your business needs. By answering these basic questions upfront, you can streamline the tracking setup and ensure accurate and meaningful data collection.

1. Basket Tracking or Not?

Use Basket Tracking?

Retail

other Industry (Finance, Travel, Telco, …)

87832319-7046-4bd8-95c2-3fb8a2cc25bd8c84afdd-4c8f-480d-ac06-471f253aeb0aDECIDEDBasket Tracking Tag
  • Basket Tracking Tag
d0895b58-48e2-47d4-a020-70922848c2b6863e943b-b5b1-41ec-839d-8d9d0eaf89f9DECIDEDonly one product per sale:
Apply non-basket tracking tag
  • only one product per sale:
    Apply non-basket tracking tag
8d0fb324-d46d-4721-b6df-3222d93679a4fe04bbf7-4ea0-48fd-a9cf-52ddbafc1d8dDECIDEDmultiple products per sale:
Consider basket tracking tag
  • multiple products per sale:
    Consider basket tracking tag

2. Define Events and Commercial Categories

Event Type

66b09420-1542-424b-9d79-8b2b8a4478b4bc20a4b3-28c5-4823-8b89-a60184b448caDECIDEDSale
  • Sale
f6c69717-80b8-42b4-94d8-8904482d5a9a0dbff510-68d8-4bda-859f-4de507524324DECIDEDLead
  • Lead
9ba4f435-0a7a-4f80-894a-3ed707d98262d3d9ac02-253d-4502-b8e1-b719ee0ec9b3DECIDEDother
  • other
7ac46682-4a1c-4c54-afdb-b68d065177d21e60d39d-c08e-46dc-97a7-c89b6a1398a6DECIDEDConversion Target sale
  • Conversion Target sale
1f073739-121b-4ade-b16a-fd7fdb226709654073e9-6ba6-4f6b-aac2-2be1652a0d83DECIDEDConversion Target lead
  • Conversion Target lead
4c601f44-c071-4313-ba43-5995ab0ae5c3df754b44-5459-445c-8b00-49d6da521e9cDECIDEDdefine and create Conversion Target.

Example: appinstall, registration etc.
  • define and create Conversion Target.

    Example: appinstall, registration etc.

Tracking category (Commercial grouping)

  • Revenue Characteristics:

    • Commission Rates: Products with similar commission structures can be grouped together. For example, if certain electronics and accessories have the same commission rate, they can fall under the same commercial category.

    • Profit Margins: Items with similar profit margins can be categorized together to streamline financial tracking and analysis.

    • Sales Strategies: Products targeted with similar sales strategies or marketing efforts can be grouped to align with business objectives.

  • Product or Service Grouping:

    • Retail Example: In a retail setting, all clothing items might be grouped into different commercial categories based on their brand or type (e.g., luxury vs. everyday wear).

    • Non-Retail Example: For service-oriented businesses like telecommunications, contracts with similar lifetime values and commission structures can be categorized together.

7a33be14-300a-4574-8d33-3223e076ff85e518dc60-bd44-4fd3-83cd-b5a21d9a1866DECIDEDsame commission for all products
  • same commission for all products
b118bccc-8f65-49cf-a11b-9f5fd083bfc4d9539309-72dd-4459-8c12-a803b73a94bdDECIDEDdifferent commissions for products
  • different commissions for products
55bd0815-3530-43ab-b19c-9eb140508d798c1e9f80-a269-4fd9-b556-74a67ee15dd4DECIDEDno to do:
tracking category default will be used
  • no to do:
    tracking category default will be used
cf0e00c9-00b0-4f61-be89-36401d94c9808ab58eee-7f06-4a77-94e4-6905c3f8ef07DECIDED- group commissions
- create a tracking category for each group
  • - group commissions
    - create a tracking category for each group

3. Additional data?

Fo analytical purposes: Do you need any additional data?

Here the list of the most frequently used additional datapoints

4. Implementation: What kind of tag?

Implementation

acff1de7-d49a-4d31-ba54-aabaf77bcdc5d43c6303-ac6a-4c43-aaaf-63cb554bcf14DECIDEDbrowser side
  • browser side
14db6fd9-8ec1-4129-9448-3ec73c9b36d5c1a3f65d-4ac6-44e0-b344-72f5859851caDECIDEDserver side
  • server side
7c47b390-66b7-4e61-9eaa-09294197c03528750faa-afe9-492d-bb2b-3378ab07c8d9DECIDEDGTM
  • GTM
0382d317-22fd-45c7-94c3-828b9c99b7ffb88439f3-3953-4df5-a44d-f7c2c7f6e209DECIDEDother
  • other
27155b3c-1a02-4e08-99a6-7e46a4304bb8c9ad8cf5-b0a5-419d-95ba-f1eadf8b24efDECIDEDsGTM
  • sGTM
0fea3295-364e-40bc-b4e8-9322eadc92fe68eb9007-b54a-45c4-a614-17c81316e865DECIDEDother
  • other
278ad4cd-1b90-4760-92fa-6edecb8c9046a3b03b54-e7a9-4c1b-bea5-677aa4f17f61DECIDEDsend GTM templates
  • send GTM templates
493f8ce9-1eb4-48c5-adea-ba1b02cc99f9441a4c14-7fcd-42ae-a883-ec35e6c06490DECIDEDsend tracking tags
  • send tracking tags
acb08515-838d-4c2e-a914-1cd45bd3fd4ce9a2260f-c38f-4391-8c7d-d9cacb6dfb80DECIDEDsend sGTM tags (link to documentation)
  • send sGTM tags (link to documentation)
90c27be6-1bc9-4e33-a1cd-17d73f0f283f133c013f-4d4c-4800-b296-6fa3ca6fbba9DECIDEDsend callback URL
  • send callback URL