Working with tracking domains

What is a tracking domain?

The tracking domain is the domain via which ad impressions, clicks, and conversions related to your advertiser are being tracked. You will need to register a tracking domain when you want to offer an advertiser first-party tracking. First-party tracking enables you to track your advertiser’s conversions and other conversions via the advertiser’s domain. To find out why this is highly beneficial for both your advertiser and the partners on your platform, please read First-party Tracking Setup article.

Please note, that first-party tracking should only be implemented when you are planning a long-term implementation of your advertiser on your platform. In case you are only starting a brief campaign for an advertiser, you might want to use a generic tracking domain.

Creating a domain

Requirements

Before you can register a new tracking domain, some changes have to be processed in the infrastructure of the advertiser’s website. For more information, please contact your support team.

Registering a tracking domain

As soon as the necessary changes in the infrastructure of the advertiser’s website have been processed, you can register the tracking domain. To do so, click on ‘Access’ in the main menu and proceed to click on ‘Domain’.  If you do so, a page will be displayed with all the domains registered on your platform. To register a new one, click on the button ‘Create’ in the right top corner of the page.

After you have clicked on the button, a page will appear with a field where you fill out the FQDN (fully qualified domain name). In most cases, the domain will have the following format:

Of course, the country extension might vary. After you complete the creation. The domain will now appear in the overview.

Editing a domain

Editing a registered tracking domain is not possible, because it would hamper the tracking of your advertiser’s conversions. In case an advertiser changes the domain via which he does business, just make sure a new domain is registered, corresponding with the new domain. Tracking domains that are no longer in use have to remain registered on the platform to maintain proper and transparent documentation.