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Ad space management

Ad space management

What is an ad space?

The ad space is the space in which you implement the ad media of the advertiser you generate business for. In most cases this space is a website, but it can also be a mobile app or a newsletter. Because the ad space is the space where the actual promotion takes place, you apply for an advertiser program on the level of the ad space. If you work with multiple ad spaces, you apply with each of them individually.

How do I register a new ad space?

You registered one ad space already when you signed up for the platform. If you are accepted to the platform, this ad space is accepted as well. Any additional ad space has to be registered separately.

To manage your ad spaces, go to the navigation on the left and click Ad spaces in the Partnerships section. A page opens with an overview of all the ad spaces you have registered, shown as a table. The table has the following columns:

  • PID, the page ID of the ad space (see below).

  • Ad space name.

  • Status, for example Active.

  • URL.

  • Countries of promotion.

  • Action, where you can edit the ad space.

Your default ad space is marked with a Default label. You can sort the table by any column using the arrows in the column headers.

To register a new ad space, click Add ad space in the top right corner. On the page that opens, fill in the following information:

  • Ad space name. Usually the name corresponds with the domain name.

  • URL. Make sure the URL is valid. If your ad space is not a website, fill in a URL on which information about the ad space is available.

  • Countries of promotion, meaning the countries your users come from. You can search the list and select one or more countries.

  • Description. Use it to explain your business model to the advertisers you want to promote. You can also add the average number of visitors.

The further procedure depends on the settings of the platform you are working with. There are two scenarios.

If the platform does not review newly registered ad spaces, you can set the ad space to active and finish the registration directly. Your ad space is then registered and you can work with it right away.

If the platform reviews newly registered ad spaces, click Request approval after you have filled in the form. You are taken back to the overview, where your ad space appears as queued for review. While your ad space is being reviewed, you can still edit and delete it. As soon as the platform has reviewed your ad space, you receive an email.

  • If your ad space is accepted, you can go ahead and apply for advertisers. In the overview, your ad space is marked as active.

  • If your ad space is rejected, you cannot use it to apply for advertisers. In the overview, it is marked as rejected. You can edit the ad space, for example by adjusting the description, and ask the platform to review it again. You can also delete it.

IAB Transparency and Consent Framework (TCFv2.0)

When the platform has the IAB Transparency and Consent Framework (TCFv2.0) functionality activated, you can control the TCFv2.0 logic per ad space. There are three modes.

  1. Inactive mode. TCF macros are neither added to tracking links nor is tracking traffic treated restrictively. There is no TCFv2.0 based filtering for this ad space.

  2. Setup mode without traffic restrictions. TCF macros appear in the ad media tracking links and can be used for setup and testing. The tracking system interprets and stores the TCF signals, but there are no restrictions on the request data storage and processing.

  3. Restrictive mode. Ad media tracking links are generated with macros for TCF. If GDPR applies and there is no sufficient consent, the system restricts the amount of stored and processed request information according to the purposes enabled by the end user.

Important: Before enabling restrictive mode, make sure your Consent Management Platform is set up to obtain user consent for the Vendor IDs required by your platform. In most cases this is Vendor ID 871 of Ingenious Technologies AG. If your platform owner has registered their own vendor ID, please use that one instead.

You can read more in our TCFv2.0 main article.

How do I edit an ad space?

In the ad space overview, go to the row of the ad space you want to edit and click the edit icon in the Action column. A page opens with all the ad space properties described above. When you are done, remember to save your changes.

What is a PID?

The PID (page ID) is a number assigned to every ad space you register on the platform. It is used to identify your ad space in the tracking engine, the rating engine and the reporting tools. You find the PID in the first column of the ad space overview.