Creative types

Creatives supports multiple types. A creative is an entity that allows a potential customer to reach your website or product. These can either be an image, a text link or a complex HTML snippet.

Images

Images redirect to the specific target URL on click. Also, ad impression touch points are counted. The platform currently supports png, gif and jpg as valid image types. This type is split into two sub-types, which will be explained in the following paragraphs.

Hosted

Hosted images are delivered from a CDN. In this case, we use cloudinary as a CDN provider. This allows us to provide you with an option to deliver your images fast and highly available. The maximum file size for upload is 2MB.

Remote

Remote images are a reference to an external image URL. The image remains on the external resource.

A link is a text based reference to your target URL.

HTML

An HTML creative can be any HTML or JavaScript code. An example would be a newsletter template.