Untracked data: error codes and their meaning

If you have access to BigQuery, possibly via Google DataStudio, you may have access to the errors that lead to untracked data. Untracked data are clicks, adimpressions or conversions that could not be tracked or registered for some reasons. The specific reason for each case is specified in an error code.

List of untracked requests errors

Reason

Error code

In Context

Description

Possible additional Message (in processingEvents.message)

Reason

Error code

In Context

Description

Possible additional Message (in processingEvents.message)

MissingConversionId

66

Conversion

Missing valid conversion (order) id

missing cid

IgnoredSpiderRequest

369

Click / Ad impression

Request originated by registered bot / spider

 

AlreadyExistingAction

59

Conversion

Same conversion with the same significant values like order value / currency, basket, original tracking category found within last 4 weeks

already exists as 2007071416085890002 (cvt sale 93649, trc basket 35380, cid 7093): 10:29:54 900 ago

DifferentExistingAction

133

Conversion

Same conversion found either over last 4 weeks or with some different significant values like order value / currency, basket, original tracking category

differs from already existing 2004190123378850814 (cvt sale 103918, trc basket 39205, cid $order->get_order_number()): request time current 08.07.20 00:00:09 679, previous 19.04.20 01:23:37 885, 79 22:36:31 794 ago

UndefinedAdvertiser

376

 

Missing valid external advertiser id (i value)

 

IgnoredSpiderConversion

305

Conversion

Non s2s request originated by registered bot / spider

conv target sale: has cookies: view false, click false

MissingConversionTarget

67

Conversion

Missing conversion target

missing ctg

InactiveAdvertiser

6

 

Inactive advertiser

inactive advertiser 15462

InsertAction

99

Conversion

Same conversion has been shortly inserted

 

RefererDomainBlackListed

176

Conversion

Http referrer matches one of blacklist patterns

referer host gtm-msr.appspot.com black listed

ConversionIdBlackListed

234

Conversion

Conversion id matches one of blacklist patterns

conversion id sale:1594186354035 black listed in scope Advertiser

WrongAdvertiser

322

Conversion

Loaded touchpoint (via click id) belongs to another advertiser

mismatched adv id

LoadConversionWinner

384

Conversion

No touchpoint could be found via provided click ids

external Click ids not found

UnknownConversionTarget

91

Conversion

Unknown conversion target, or wrong value

unknown ctg

InactiveTrackingCategory

125

Conversion

Inactive tracking category

missing valid tracking category, original

InvalidRequestSubType

19

 

Invalid request subtype value (parameter typ)

Request subtype None

InvalidRedirectUrl

332

Click / Ad impression

Missing valid host in target url on redirecting

empty host in redirect target url ?camp=ipnde&iclid=2007081050335690113&utm_campaign=494686&utm_medium=affiliate&utm_source=IPN

EmptyClickRequest

152

Click

Click request without parameters (empty query string)

empty query string

MissingAdmedia

256

Click / Ad impression

Empty admedia url on redirecting

empty target admedia url for admedia external part 159215 in pricecomp.idealo.494600.503359.159215

EmptyActionRequest

153

Conversion

Conversion request without parameters (empty query string)

empty query string

RedirectDomainNotWhiteListed

239

Click / Ad impression

External target domain not whitelisted on redirect

external redirect target url https://dir.aeiou.pt/pesquisa/index.php?p="/>

DifferentExistingWithContextAction

383

Conversion

Same as DifferentExistingAction with some different non significant values like customer id or click id

differs from already existing 2005061724583770785 (cvt lead 115187, trc default 43853, cid 00000000000040008000000000000000): request time current 07.07.20 12:11:17 365, previous 06.05.20 17:24:58 377, attribution context: Preferred touchpoints current internal values {2007071210507830993=User}, external ids null, process conversion mode AssureTouchpoint, previous internal values {2005061724257910785=User}, external ids null, process conversion mode AssureTouchpoint, 61 18:46:18 988 ago

AlreadyExistingWithContextAction

382

Conversion

Same as AlreadyExistingAction with some different non significant values like customer id or click id

already exists as 2007080938518880976 (cvt sale 98545, trc basket 37139, cid 1000598336): attribution context: Preferred touchpoints current internal values {2007080957198000976=User}, external ids null, process conversion mode AssureTouchpoint, previous empty, 0:18:30 824 ago

InvalidAdmedia

381

Click / Ad impression

Invalid admedia id / creative code

invalid admedia id in null

ClickRefererDomainBlackListed

265

Click

Http referrer matches one of blacklist patterns

 

ActiveOptOut

373

 

Tracking disabled by end user (active optout)

 

MissingS2SParameter

209

Conversion

Attribution impossible, s2s conversion provides neither valid click ids nor customer id nor voucher code

 

TCF2NoConsentOnPurpose7
TCF2PublisherPurpose7NotAllowed
TCF2NoVendorConsent
TCF2NoVendorLegitimateInterest

396
397
398
399

Click / Ad impression

IAB TCF consent not given by end user or publisher, tracking disabled

 

TCF2MissingTCString
TCF2InvalidTCString

401
402

Click / Ad impression

IAB TCF consent string missing / invalid, tracking disabled