Space Index

0-9 ... 9	A ... 32	B ... 6	C ... 45	D ... 17	E ... 21
F ... 10	G ... 11	H ... 47	I ... 11	J ... 0	K ... 2
L ... 3	M ... 19	N ... 3	O ... 2	P ... 23	Q ... 2
R ... 9	S ... 12	T ... 22	U ... 19	V ... 3	W ... 33
X ... 0	Y ... 0	Z ... 0	!@#$ ... 0

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Page: 03.03.2020

As promised, this release gives you the new Partner Groups feature, a new way to organize your Partners. The Ad space list is gone in Ad media management. Partner Groups takes its place. Partner Groups Partner Groups are the new way to organize your Partn

Page: 06.05.2020

Creatives We build the Creatives product to replace the old ad media product! We’re proud to announce its official released today and you can use it’s beta version https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1423737098/Product+Launch+

Page: 13.02.20 – All Tracking Links are HTTPS

All Tracking Links are HTTPS The secure transmission of data over the network is an important concern, especially when it comes to tracking data. From the beginning, Ingenious supported secure tracking over HTTPS. In the past, the link generation in your

Page: 14.04.20 – Extensions for cookieless tracking with Click IDs

Extensions for cookieless tracking with Click IDs Recent browser regulations aim to improve user privacy in the web. While such regulations successfully restrict aggressive data collection, they also can hinder transfer of data being crucial for advertise

Page: 15.06.2020

Recent changes: Relationship Explorer As promised, we recently rolled the brand new Relationship Explorer page. CHANGE We rebuild the “Manage Relationship” page from scratch. You will soon find it under the menu point “Relationship Explorer“. relationship

Page: 20.04.2020 – Server-Side Webhooks

Recent changes: Server-Side Webhooks As promised, we recently rolled out some changes to Server-Side Webhooks. FEATURE Conversion updates are now published in near real-time. FEATURE Until now, neither platform users or partners could not see Webhook exec

Page: 26.05.2020

Recent changes: Server-Side Webhooks As promised, we recently rolled out some changes to Server-Side Webhooks. FEATURE You can now filter using simple filters for date and status. CHANGED The UI shows simple filters by default. basic_filter-1024x392 (1).p

Page: 28.07.2021 UI navigation makeover

Admin UI Three level menu Instead of two levels we now have three levels in the menu. Also the levels will not be visible all the time but instead only open up on hover and disappear again on a click to either a menu point or the grey-ish space next to it

Page: 29.01.20 – Dynamic cookie categorization

Since February 4th 2020 Google Chrome handles SameSite Cookies different than before. This means, that only cookies that fulfill certain requirements can be used for tracking. Further reading: This article shows the full picture: https://web.dev/samesite-

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Page: A Modern Data Stack: From Capture to Visualization

In today's rapidly evolving technological landscape, companies are in a relentless pursuit to harness their data and turn it into actionable insights. But the journey from raw data to useful information is a complex one. Here, we delve deep into our state

Page: Access

access.svg Control and protect access to your data. Get a unified view into security policy across your entire organization and define role-based access control. Access.jpg

Page: Account Statements

Before you start The account statements allow you to track all changes to an account. This includes incoming and outgoing payments to credit accounts as well as all changes through Conversions, Traffic and Transactions. image-20201030-093625.png

Page: Accounts

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Page: Ad media export file

Creating the URL The URL required for creating an ad media data export file is build up as following: https://export.net.[domain]/[your_api_key]/adm-admedia.[file_extension]?[filters] Once you have filled in your domain, your API key, your user ID and the

Page: Ad space export file

Creating the URL The URL required for creating an ad space reporting export file is build up as following: https://export.net.[domain]/[your_api_key]/adm-adspaceexport_[user_ID].[file_extension]?[filters] Once you have filled in the export domain, the API

Page: Ad space management

What is an ad space? The ad space is the space in which you will implement the ad media of the advertiser you will be generating business for. In most cases, this space will be a website, but it can also be a mobile app or a newsletter. Because the ad spa

Page: Additional parameters on click redirects

What are additional parameters used for? Additional parameters are mainly used to transmit data from the tracking application to an external tool. This can be an analytical tool, such as Google Analytics or a CRM system. With the feature described in this

Page: adjust.com

Screenshot 2021-09-16 at 10.47.09.jpg Overview The platform allows to measure traffic that goes to your mobile apps and further on to measure and remunerate events like installs or in app sales. This happens with the help of adjust, an SDK that you can in

Page: AdMedia Management (Deprecated)

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Page: Admin Account

Page: Adspace Attribution Scenarios

What is it about? The Adspace Attribution Scenarios Data View provides detailed insights into how individual adspaces contribute to conversion attribution across different models (e.g. first click, first touchpoint, assist, etc.). It enables advertisers a

Page: Adspaces

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Page: Advanced Session Control

Managing Attribution for Clicks within Sessions Overview In digital marketing, accurate attribution of conversions and touchpoints is crucial. However, one of the most common challenges faced by online marketers is ensuring that a session is not interrupt

Page: Advanced Usage for Partners

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Page: Advanced usage of server side Webhooks

Modifying parameters using regular expressions Server side Webhooks grant you the ability to give any of the possible parameter an ‘expression’ and ‘replacement’ attribute. If provided we will search for the 'expression' and then replace it with the 'repl

Page: Advertiser data export file

Creating the URL The URL required for creating an advertiser data export file is build up as following: https://export.net.[domain]/[your_api_key]/adm-merchantexport_[user_ID].[file_extension]?[filters] Once you have filled in your domain, your API key, y

Page: Advertiser export output

Preface This page contains a comprehensive overview of the data in the advertiser export file you can download in the export section of the partner UI. Example-URL https://<export-domain>/<your-api-key>/advertiser.csv?relationshipstatus=ALL&adspace=<your-

Page: Advertiser Programs

Before you start There is one really important thing you need to know in relation to advertiser programs. You apply for programs with an ad space. This means your acceptance or denial for an advertiser program relates to your ad space, not to your partner

Page: Advertiser-Side: Page Impressions, Conversions (Leads, Sales, ...)

Page: Advertisers

Page: All you need to know about currencies

Preface This article explains how the platform deals with different currencies and currency conversion. In what currency are conversions tracked? The currency of your conversions depends on the currency in which orders are placed on the website of your ad

Page: Analytics

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Page: Apply to an advertiser

Before you start The following paragraph is only relevant when you use the platform as a partner to apply for advertisers. Getting started Make sure you are logged in to the UI Click on Partnerships in the main navigation menu, and proceed to click on Adv

Page: appsflyer.com

Screenshot 2021-09-16 at 10.47.37.jpg Here you will find all relevant details for the Appsflyer integration. What is Appsflyer for? With the Appsflyer integration, View, Clicks, App Installs and In-app events are all trackable in both Ingenious and Appsf

Page: Aspire Global Gaming Platform

62df9db62a80c7ae2f9a39d9_aspireglobalnew.jpg What is Aspire Global https://www.aspireglobal.com/? Aspire Global https://www.aspireglobal.com/ is a leading B2B-provider of iGaming solutions, offering companies everything they need to operate a successful i

Page: Attributes

Attributes describe the characteristics of an advertiser. The following table describes the possible attributes. Attribute Description Post-click commission The advertiser has post-click commission enabled in at least one of his commission models. That me

Page: Attribution

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Page: Attribution with click IDs of Google Ads, Facebook Ads, Awin, and other tools.

When a user sees an ad or clicks an ad that is tracked via the Ingenious Platform, the tracking automatically records several data points with the interaction, such as the interaction type, the device, the browser and more. Part of the data points that ca

Page: Auto Integrated Partners

Introduction Ingenious Technologies provides a comprehensive solution for tracking conversions across various channels. The "Auto Integrated Partners" feature enhances this capability, particularly for tracking non-traditional sources like SEO traffic, di

Page: Automated update of conversions and basket positions

Overview This article explains how you can fully automate updates on conversions (validation process) using requests. You transfer changes from your system (data warehouse, ERP, …) to your Partner Marketing Platform for the following (non exhaustive list

Page: Automated Updating of Conversions via API

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Page: Basic Setup

Page: Basket Freeze

Overview This article explains how you can apply a basket freeze to your attribution. It is particularly relevant for platform users managing advertisers that have a short term relationship with their customers, such as retailers, fashion shops or electro

Page: Basket parameter explained

Overview This article explains the basket parameter (bsknew) in the import URL used for automated validation of basket positions. For more information on how to validate basket positions, please read the section on basket validation in the article on bulk

Page: Billing

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Page: Bulk edit Relationships with the Manager

Getting started Make sure you are logged in to your admin UI, click on Relationships in the main navigation menu, and proceed to click on Manager. If you do so, you will see the relationships manager page. Bulk edit the relationships Use the filters to fi

Page: Bulk upload of image creatives (hosted)

Before you start It is not possible to create (but to edit) creatives with type IMAGE_HOSTED with our import feature. But we have another way to upload them in bulk. Go to the creative manager and navigate inside a creative set. Bulk creation of hosted im

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Page: Categorization

Page: Central Logging with Google StackDriver

At the heart of Ingenious's operational transparency and efficiency is its robust central logging system, powered by Google StackDriver https://cloud.google.com/products/operations?hl=en. This tool plays a pivotal role in consolidating logs from every cor

Page: Change the commission model assigned to a partner

Before your start The commission model defines the commission amount a partner received for generating conversions for an advertiser. Please note a commission model is not assigned to partners directly, but to their ad spaces. If a partner has registered

Page: Change the status of a creative

Before you start The creative status can be edited in bulk or for each creative individual. A third option would be our import feature https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/blog/2020/06/18/1644855314/Import. To learn more about the ef

Page: Checking the click URL of your partners

Properties of a click URL From time to time, you will find yourself in a situation in which you need to check the properties of a partner’s click URL. When you process a tracking test https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/144369

Page: Click-ID

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Page: Cloud Architecture on Google Cloud

google-cloud-logo-1-20230929-154330.png Data Center and Zones: Our infrastructure is deployed within Google Cloud data centers, strategically selected to be closest to our primary user base. Google’s data centers are further divided into three distinct zo

Page: CNAME setup with Amazon Route 53 (AWS)

aws.png Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking Add a CNAME Record to Your Amazon Route 53 Hosted Domain Log in & navigate to Amazon Route 53 via Amazon Web Services (AWS) https://console.a

Page: CNAME setup with BlueHost

bluehost-logo.png NOTE: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking. Setting Up Your CNAME with BlueHost Before you get started, you'll want to double-check which of the two account management interf

Page: CNAME setup with cPanel-Based Hosts

CPanel_logo.svg.png NOTE: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking. cPanel is an interface used by some hosting providers such as HostGator, JustHost, and WebhostingPad. If your provider uses cPa

Page: CNAME setup with DreamHost

dreamhost.png Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking Log in https://panel.dreamhost.com/ to your DreamHost account. Click the Domains link on the left-hand side of the screen. In the Domai

Page: CNAME setup with GoDaddy

download.png Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking How to add a CNAME to your GoDaddy hosted domain: Log in https://sso.godaddy.com/ to your GoDaddy account. Navigate to the Domain Contr

Page: CNAME setup with Google Domains

799px-Google_Domains_logo.svg.png NOTE: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking. How to add a CNAME to your Google Domains hosted domain: Log in https://domains.google.com/registrar/ to your Goo

Page: CNAME setup with HostGator

download (1).png Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking Log in https://portal.hostgator.com/loginto your HostGator account. Click on the CPanel link on the left-hand side of the page. A n

Page: CNAME setup with Hover

download.jpeg Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking How to Add a CNAME to Your Hover Hosted Domain Log in https://www.hover.com/signin to your Hover account If you have more than one doma

Page: CNAME setup with Namecheap

download (2).png Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking Add a CNAME Record to Your Namecheap Hosted Domain Log in https://www.namecheap.com/to your Namecheap account. Click the Account dr

Page: Commission model export file

Creating the URL The URL required for creating a commission model export file is build up as following: https://export.net.[domain]/[your_api_key]/adm-comm-model_[user_ID].[file_extension]?[filters] Once you have filled in your export domain, your API key

Page: Communication

Getting started To display the communication page, go to the top bar in your partner UI and click on the icon. The number in the red circle indicates the number of newsletters you did not open yet. Working with the communication page When you click on th

Page: Configuring and implementing tracking tags

Before you start In order to track the online marketing events of the advertisers on your platform, you will need to implement tracking tags on the website of the advertiser. Please note you will need to implement two tags: the conversion tag and the on-p

Page: Configuring and implementing tracking tags server-to-server (S2S)

Before you start Traditionally, tracking tag were implemented in the browser’s tag management system (i.e. GTM) used for your website. The conversion tag was integrated on the confirmation page of the conversion target, the on-page tag was be implemented

Page: Conversion

Our conversion model to describe a complete action on the advertisers shop, attributed to one or multiple touchpoint (by partner). Anatomy Overview The conversion model consists of some basic elements and lists that can be described as follows. Fields and

Page: Conversion Importer (Importing Conversions from remote systems)

Ingenious supports importing conversion from remote APIs using custom conversion importer. Importers are built on request by Ingenious. What if you don’t have a importer to my system? If you can’t find a specific data source importer? No worries! Reach ou

Page: Conversion Requests

ConversionRequest.png What are Conversion Requests? Conversion Requests allow a user of the platform to raise a request to create or change Conversions. The feature is available for both agency and partner users. There are special permissions to be grante

Page: Conversion Tracking Flow for Portals (solution/ concept)

Overview This document explains the conversion tracking process involving multiple partners, including Google Ads, Portal, and Shop. The conversion path is mapped from the initial click to the final conversion, detailing the data parameters and their tran

Page: Conversion Tracking Implementation: Guide for shops

Why conversion tracking?! Conversion tracking allows to attribute sales and events to traffic sources. Then as the next step the attribution of monetary value to the registered events and sales is possible (rating). This means for example to pay a commiss

Page: Conversions

Page: Conversions export file

Overview In this article, we discuss how you can create an automated export for conversions based on an export file. There are four different types of files you can export: A comprehensive export file containing all data related to conversions. A limited

Page: Conversions export output

Preface This page contains a comprehensive overview of the data in the conversions export file you can download in the export https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443692653/Export section of the partner UI. Output When you exp

Page: CPA Baseline Commissioning

Overview The CPA (Cost Per Acquisition) Baseline Commissioning feature is designed to provide greater flexibility and transparency in how commissions are allocated to affiliates based on the behavior of players in the iGaming sector. This feature allows u

Page: Create a Data Studio Data Source

In this tutorial we will now show how to create a data source in Google Data Studio for ready-to-use views provided in our public DWH dataset i19s-insights:insights or by using of custom query. As a first step, navigate in Google Data Studio https://datas

Page: Create a new creative

Before you start There are several ways to create creatives: Create it via the creative manager https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1646788618 (described in this article) Bulk upload of image hosted creatives Via import Gettin

Page: Create a new creative set

Before you start A creative set is more than a folder for your creatives. It does not only help you to structure your creatives but your campaigns as well. For every creative set, you define a target URL. This target URL is used for all creatives inside o

Page: Create a new External Proxy Domain

Page: Create a new Tracking Domain

Efficiently track and optimize your campaigns by setting up a tracking domain with this quick-start guide. Step 1: Register a Tracking Domain Navigate to the Access -> Domain page. Click on the button to create a new domain. Use this link https://www.rand

Page: Create and edit an advertiser description

Before you start In the advertiser description, you present the advertiser program to potential partners on your platform. They will read it before they decide to apply for a program. Therefore, make sure your description has an inviting tone and answers

Page: Creating a new advertiser program

Before you start Creating a new advertiser on your platform requires that at least one entity and at least one tracking domain have been registered on your platform. Recommendation: Set up a first party tracking domain for your new advertiser before you s

Page: Creating a partner referral program

Overview If you want to recruite affiliate partners for the platform or for specific advertisers, you can create a so called partner referral program. This program allows you to reward existing partners that recruite new partners. The platform offers you

Page: Creating a Transaction

Any transaction that you want to create needs to have a specific Creating a Transaction Type. After you have added your Transaction Types, you can choose them for creating a new Transaction 19a7bc3b-6145-43f6-88af-db16d3de9218.png Based on the Transaction

Page: Creating a Transaction Type

Before you can start with Transactions, at least one Transaction Type needs to be added to you platform. A transaction type is determining the money flow between two parties. How to create a new Transaction Type? Have a click into the title navigation and

Page: Creative types

Creatives supports multiple types. A creative is an entity that allows a potential customer to reach your website or product. These can either be an image, a text link or a complex HTML snippet. Images Images redirect to the specific target URL on click.

Page: Creatives

creatives.svg Data-driven Creatives to increase your conversions Give your partners direct access to an already customized creative library and save time on manual work! Loading, tagging, publishing, and retiring content has never been so simple. Creative

Page: Creatives export output

Preface This page contains a comprehensive overview of the data in the ad media export file you can download in the export section https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443692653/Export of the partner UI. Please note that every

Page: Creatives for Partners

Getting started To start working with the advertiser program you’ve been accepted for, you need ad media: display and mobile banners, links, and script media, via which you can generate conversions for advertisers. You can access your ad media management

Page: Creatives Manager

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Page: Creatives Release Notes

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Page: Dashboard

Getting started The dashboard is the page that will be displayed when you log into your partner UI. If you are on a different page in the UI and you want to go back to the dashboard, all you need to do is click on 'dashboard' in the navigation menu. The d

Page: Dashboards

Page: Data Discrepancy: Trouble Shooting

It can happen that two systems for tracking and reporting show different numbers, e.g. for the same time range. note Example: The Ingenious system and an internal reporting tool (like Google Analytics) show a different amount of sales for the channel Affi

Page: Data Views

A New Standard in Reporting and Data Analysis 1. What is Data Views? Data Views is a new, flexible reporting system that allows you to: Access data dimensions and metrics previously unavailable. Customize reports with filters, columns, and views tailored

Page: Data Warehouse

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Page: Data Warehouse - FAQ

These are the most frequently asked questions. This page will be continuously expanded and will be filled with user feedback. Purpose What does Ingenious believe when it comes to data, and data access, and data warehousing? We firmly believe that data is

Page: Define Tracking Tag properties: Questions to ask

A Step-by-Step Decision Guide Before generating and implementing tracking tags, it is essential to address some fundamental questions. Understanding what needs to be tracked and what should be remunerated or reported is crucial for effective tracking impl

Page: Defining a billing mode for an advertiser

Before you start The billing mode of an advertiser defines the way in which your advertiser will be charged and subsequently invoiced for the business generated via the partners on your platform. Defining a billing mode for your advertiser is always neces

Page: Defining the advertisers' properties

Getting started In der user interface, select Partnerships -> Advertiser -> Settings from the main menu. Alternatively, you will get the same view if you create new advertiser. Advertiser properties Overview advertiser_basicsettings.png The page contains

Page: Defining your security settings

Before you start Various types of users have access to the platform. Your colleagues will work on the platform via their admin UI and will be registered as platform users https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440415829/Managing

Page: Deployment Procedures

Software-Deployment.jpeg In conclusion, deploying code to production at Ingenious is a carefully orchestrated procedure, marked by modern tools, best practices, and a commitment to excellence. Our approach ensures that users always experience a reliable,

Page: Deprecations Archive

Page: Development Principles

In essence, Ingenious's development principles are a blend of best practices, modern methodologies, and a commitment to quality. By adhering to these principles, we ensure that our software remains robust, agile, and primed for the challenges of tomorrow.

Page: Do you miss the Conversion Importer for your system?

We are extending our Integrations Conversion Importer You are looking for another Importer to collect data from further sources? Please feel free to ask.

Page: Domains

Ingenious Technologies, offers a powerful solution that allows clients to harness the potential of customized domains. By utilizing platform domains and tracking domains, businesses can elevate their branding efforts and enhance tracking capabilities, res

Page: Download Feeds from Advertisers for your Adspace

Before you start To find out more about product data feeds, have a go at this article in the knowledge base https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440448724/What%2Bis%2Ba%2Bproduct%2Bdata%2Bfeed. Please note that advertisers do

Page: Dynamic time range options

Before you start This page relates to the articles on the conversions export file https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443528923/Conversions+export+file and the reporting export file https://ingenioustechnologies.atlassian.net

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Page: Edit a partners ad space data

Before you start When partners sign up for your platform, they will register at least one ad space. The ad space can be a partner’s website, but it can also be an SEO channel or a mobile application. After partners have been accepted to your platform, the

Page: Edit a relationship

Before you start You can edit a relationship in the Relationship Explorer or in the Relationship Manager. Getting started Make sure you are logged in to your admin UI Click on Relationships in the main navigation menu, and proceed to click on Explorer or

Page: Editing and bulk editing of creative sets and creatives

Getting Started Go to the creative manager https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1646788618 or the creative explorer (here you can only work with creatives, no sets!). Single editing a creative set or creative To edit a creative

Page: Editing the platform configuration

What is the platform configuration? The platform configuration defines the basics of your platform: it's name, what it looks like, what the terms and conditions are, how partners are paid, how the registration works, via what domains the platform is run,

Page: Enabling partners to use their Webhooks

Webhook types For the implementation of Webhooks, it is important to make a distinction between: Webhooks that transmit data on behaviour of customers. These Webhooks need to be implemented in the container tag manager, which allows them to be fired on al

Page: End an advertiser program

Deleting or deactivating an advertiser? As we have seen in the article on the advertiser’s properties https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440612357/Defining+the+advertiser+s+properties, you can either deactivate an advertiser

Page: Entities

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Page: Establish a relationship

Before you start There are two scenarios for how relationships can be established: you establish your relationships yourself partners apply with an ad space for an advertiser and you establish the relationship by approving them. Please note that partners

Page: Everything you need to know about basket tracking

Overview This article explains a tracking method called basket tracking. Furthermore, it explains the consequences when applied for rating and validation. The article is particularly relevant for retailers, marketplaces and technology suppliers. What is b

Page: Everything you need to know about financial processing

Overview This article explains the process for running your finances though the platform. It covers requirements, rating, validation, partner and advertiser billing and finally, finance as a service. Requirements Billing mode Every advertiser on your plat

Page: Everything you need to know about the UTP

Before you start How does the UTP work? The UTP, an abbreviation for universal tracking parameter, is a parameter added to the landing page connected to the ad media of your advertisers. Once added, the platform will produce a unique value for every touch

Page: Examples of multi touch attribution rules

Linear Linear attribution means, every touchpoint gets the same credit. image-20221130-131113.png The setup is quite straight forward, only the base model linear needs to be selected. 2BkylKwjbIv1wp-LomCvPMIbXbHYcMtOumj-sGg3pp9FNKkLA3T0Fuk9uyzahxWBjh8RDHg

Page: Explore advertisers (admin side)

Getting started Make sure you are logged in to the UI Click on Partnerships in the main navigation menu, and proceed to click on Advertiser > Explorer Now you see the Advertiser Explorer page Overview about advertisers: Advertiser Explorer Now you see the

Page: Explore Advertisers (Partner side)

Getting started Make sure you are logged in to the UI Click on Partnerships in the main navigation menu, and proceed to click on Advertiser Explorer Now you see the Advertiser Explorer page Overview about advertisers: Advertiser Explorer Now you see the A

Page: Explorer

What is the Conversion Request Explorer? The Explorer allows you to raise and manage Conversion Requests. You can click on on each Conversion Request in order to display details of the request as well as the data about the conversion. How ist the Conversi

Page: Export

What is the Conversion Request Export? You can make an export of Conversion Requests based on a filtered result set in the Conversion Request Explorer. Have a look to this article https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/2749792436

Page: Export creatives

Before you start This feature is relevant if you want to export creatives to a csv file. Getting started You will find the "Export"-button next to the filters on the main bar in the Creatives Manager. Every creative matched by the filters will be exported

Page: Export Data

Getting started You reach the programs by clicking on the ‘export’ in the navigation menu. If you do so, you will see a page looking like this: Partner_UI_Export-300x195.png Exporting data As you can see, the export page offers you a list of all data you

Page: Export of Conversion Requests

Before you start An export of existing Conversion Request is using the same format that you can also use for imports. Have a look at this article to learn more about this feature. How to export Conversion Requests? Go to the Conversion Request Explorer an

Page: Export relationships

Before you start You can export relationships in the Relationship Explorer or in the Relationship Manager. Getting started Make sure you are logged in to your admin UI Click on Relationships in the main navigation menu, and proceed to click on Explorer or

Page: Exports

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Page: Finance

finance.svg The core finance system your partners can trust. Access different model commission and fee rules, bonuses and incentives, and let the platform do the hard work on taxes, invoicing, and payouts. Finance.jpg

Page: Financial process

How does it work? Rating of conversions As soon as you start generating conversions for an advertiser, you will find you are credited with commission. In some cases, you will receive a fixed amount of commission for every conversion, in other cases the co

Page: Find a specific advertiser

Before you start This article is relevant mostly when you have more than, say, thirty advertiser programs in your network. If not, you will be able to find the active advertisers you are looking for by merely taking a glance at the overview which is displ

Page: First login

Access After your initial registration, you will have to confirm your email address via a link the platform will automatically send you. After you have done so, you need to wait for the platform administrator to accept you as a partner. If this is done, y

Page: First-party Tracking Setup

Congratulations! Most likely you found this article because you decided to enhance your tracking by enabling first-party tracking for one or multiple of your Advertisers. First-party tracking improves your tracking quality by preventing the loss of crucia

Page: Frameworks and Libraries

Software Stack Details: Spring Ecosystem: Our primary application framework is based on the Spring ecosystem, which provides a comprehensive suite of tools and libraries to build enterprise-grade applications: Spring Boot: Simplifies the process of buildi

Page: Fraud Fighting Overview

The Ingenious Partner Marketing Platform has several ways to prevent you from fraud. Most of them are configured by default, and some can be improved by you on use-case basis: Impression/Click fraud (e.g., click injections, click spamming): Fake Click det

Page: Fraud Prevention

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Page: Free parameters

The conversion model gives access to the free parameters, submitted by advertiser (on conversion level) and by partner (on touchpoint level). In addition to any submitted value from outside, the following original tag parameters are added automatically to

Page: funnel.io connector (import Ingenious Data into funnel.io)

Logo-Funnel.png.twimg.2560.png What is funnel.io? http://funnel.io Funnel.io http://Funnel.io is an innovative marketing and advertising data collection tools built for businesses of different sizes. It is a robust tool that enables users to collect data

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Page: General knowledge

These articles contain general knowledge about Ingenious and our technology. The information is usually not tied to a specific product but can rather be useful in multiple places.

Page: Generating the reports you need

Getting started Selecting the denominator To see how your business is doing, start by clicking on ‘reporting’ in the main navigation menu. If you do so, a list will be displayed via which you can preselect the denominator by which you want your report to

Page: Getting Started

Goal: A taglify.io http://taglify.io server-side GTM container linked to your Google Tag Manager is configured and running. Summary of steps Note down your existing GTM Web Container Id Example: GTM-WHJ8FZC Create a new Google sGTM container on tagmanager

Page: Getting Started for Partners

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Page: Getting Started with Data Warehouse

The Insights Data Warehouse for Google BigQuery automatically syncs your Ingenious data to Google BigQuery. All you have to do is to use our products as usual. We internally set up a BigQuery dataset https://cloud.google.com/bigquery/docs/datasets-intro w

Page: Getting started with finance

Overview This article introduces you to the finance related features in your admin UI. You can find the finance related features by clicking on ‘finance’ in the main menu. If you do so, you will find the following sections: Conversions Import/export Manua

Page: Getting started with Integrations

Overview This article introduces you to the Integrations product. It consists of the following modules: Mobile Tracking Partners Webhooks Container Tags External Reference Mapping All of these sections are briefly explained further below.

Page: Getting Started with Messaging

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Page: Glossary

This glossary helps you to understand the key terms used on the platform. You will also find technical definitions and links to articles explaining you the context in which the terms are used. Term Explanation Additional notes Additional parameter Additio

Page: Google Tag Manager (GTM & sGTM)

Page: Google Tag Manager Community Templates

Introduction Google Tag Manager (GTM) is a tool that allows marketers to manage and deploy marketing tags on a website without modifying the code. Ingenious Technologies offers multiple GTM tag templates to simplify the tracking implementation process. Th

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Page: How do I accept a partner for my platform?

Getting started If you haven’t already done so, login to your admin UI, click on ‘partner’ in the main navigation menu and proceed to click on ‘admit new partners’. On the page appearing now, you see a list with all the potential partners waiting to be ap

Page: How do I add a discount value retroactively?

Before you start In most cases, discount values will be automatically transmitted via the discValue parameter https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440809027/Configuring+and+implementing+tracking+codes. Nevertheless, you might

Page: How do I add sub IDs to a click tracking link?

What is a sub ID? A sub ID allows you to identify individual tracking events. They can help you to evaluate the success of SEO or retargeting campaigns, for example. How do I add sub IDs? Every subID has to be added as an independent SMC parameter to the

Page: How do I change my partner’s login data?

Before you start Your partner needs login data, i.e. a username and a password, to access the partner UI. Please make sure you only change login data when a partner explicitly asks you to do this, or when you want to disable a partner’s access to the part

Page: How do I contact an individual partner?

Before you start For newsletters and other forms of bulk communication to your partners, the best feature is undoubtedly the newsletter tool https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1441038377/How+do+I+create+and+send+out+a+newslet

Page: How do I create an account for a new partner?

Before you start Usually, partners will sign up for your platform themselves. However, you might find it handy to create an account for partners, so all they need to do is to login and start generating conversions. To do so, you will need the following da

Page: How do I create and send out a newsletter?

Getting started If you want to create a newsletter, make sure you are logged in your admin UI, click on ‘communication’ in the navigation menu and proceed to click on ‘new newsletter’. On the page appearing now, you can create your newsletter and send it

Page: How do I create automated exports?

Overview Most of the data generated by the platform can be downloaded as XLS or CSV manually. However, you might want to export data in an automated way, for example when you want to use your own reporting tool. This article explains you what data you can

Page: How do I edit a payment entry?

Getting started Make sure you are logged in to admin UI, click on ‘finance’ in the main navigation menu and proceed to click on ‘partner billing’. Scroll down the page and find the payment entry you want to edit. You can use the filter panel to search for

Page: How do I edit partner data?

Getting started Login your admin UI, click on ‘partner’ in the main navigation menu and proceed to click on ‘manage partner’. Use the filter panel to find the partner you want to edit. For comprehensive instructions on the filter panel, please read this a

Page: How do I find a specific conversion?

Getting started Make sure you are logged in to your admin UI, click on ‘finance’ in the main navigation menu and proceed to click on ‘conversions’. You will be taken to page on which you can manage conversions https://ingenioustechnologies.atlassian.net/w

Page: How do I find a specific partner in my platform?

Getting started Login your admin UI, click on ‘partner’ in the main navigation menu and proceed to click on ‘manage partners’. If you do so, you will be taken to a page containing a filter panel. To find a partner, you will need to define one or more filt

Page: How do I implement a conversion tracking tag in my Awin publisher account (Transaction Notification)?

Scenario: Publisher at Awin, platform owner or advertiser in the Ingenious system Idea: Conversions, that are tracked within Awin should be automatically be transferred to /tracked in an advertiser in the Ingenious Technologies platform. 1. Create an Adve

Page: How do I install a tracking opt-out?

Background Depending on the country in which your advertiser is active, you may be obliged to ask the customers of your advertisers to consent to being tracked. If they do not consent to tracking, you will probably want to make sure they are not tracked.

Page: How do I invoice an advertiser?

Before you start How you invoice an advertiser depends on the billing mode https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440448589/Defining+a+billing+mode+for+an+advertiser you have defined for the advertiser: When you are not working

Page: How do I manage a fee model?

What is a fee model? A fee model is a model via which you can automatically charge advertisers for the traffic and/or the conversions the partners in your platform are generating. How the advertiser will be billed (via invoice or deposit), depends on the

Page: How do I manage a product data feed?

Before you start: A product data feed enables your publishers to work with your product details independently. To find out why this can be highly beneficial, please read this article in the knowledge base. In this article, we explain how you can create a

Page: How do I manage baskets?

Before you start Please note this article is only relevant when basket tracking has been activated for your advertiser program. Basket tracking allows you to see the content of all the basket positions belonging to a conversion and all the data related to

Page: How do I manage conversions?

Getting started If you haven’t already done so, login to the you admin UI . Click on ‘finance’ in the main menu and proceed to click on ‘conversions’. On the page you seen now, you can find all data related to your conversions and process validation. The

Page: How do I manage the billing of my partners?

How does the billing work? When you have validated the conversions of an advertiser, partners are entitled to be paid commission. Partners do not have to invoice the advertiser to receive this commission. Instead, the system will create so called self-bil

Page: How do I process a manual conversion?

Before you start There are three types of manual conversions that can be processed: Conversion Bonus Reduction The conversion type is relevant when incorrect values were transferred during the tracking process. The bonus type applies when you want to crea

Page: How do I process a tracking test?

Before you start To assure your advertiser’s tracking pixels have been implemented correctly, you can process a tracking test. To do so, you need three things: The details of the conversion target you want to test. In most cases, you will be testing wheth

Page: How do I remove a partner from my platform?

Before you start If, for whatever reason, you find yourself in a situation where you want to terminate a partner’s activities in your platform or even removing the partner from your platform altogether, you have two options: deactivating a partner and del

Page: How do I share Conversions of one Ingenious platform with another Ingenious platform?

Scenario & Goals You own an Ingenious Platform (B) and want to use the advertiser-pool of another Ingenious Platform (A) to provide them to your partners. Your goal is that Conversions, that are tracked within the other Ingenious platform (Platform A) sho

Page: How do I track products of ad impressions and clicks

Before you start You can track which products are displayed to customers through ads and which products your customers click. Products are identified by a product ID. Tracking products will allow getting insights about your products, e.g., the popularity

Page: How do partners register for my platform?

Concept Before partners can become active for one or more advertisers on your platform, they need an account. You can create an account for a partner manually https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443921967/How+do+I+create+an+a

Page: How the container tag manager works

What is a container tag? Basically, a container tag is a tag in a code which makes sure an external code will be fired. The container tag manager on the platform is used mostly to implement third party tracking codes that transmit data on the behavior of

Page: How to check your tracking URL

Tracking URL properties The tracking URL is the URL via which users of your ad space are directed to the sites of the advertisers you promote. They also make sure conversions you generate are properly tracked. From time to time, you mind find yourself in

Page: How to create a new email service

Before you start An email service is used to send out the system emails that confirm a partner’s registration, the admittance to a program, the creation of a payment entry, etc. It is also used for the newsletters of your advertisers. You can create more

Page: How to define the tracking settings of your advertiser

Before you start Please note the tracking settings only cover general tracking settings. The attribution model, the cookie validity period and post view settings are managed by the attribution manager. Getting started Make sure you are logged in to your a

Page: How to implement Google Ads on the platform (server side)

There are various reasons to track traffic and conversions caused by Google Ads in your Ingenious platform: you can see clicks and conversion by Google Ads among other traffic sources (omni channel view) Google Ads traffic will be included in conversion a

Page: How to upload new conversions

Before you start As you probably know, it is possible to process a manual conversion https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443561493/How%2Bdo%2BI%2Bprocess%2Ba%2Bmanual%2Bconversion, in order to create a bonus, a reduction or a

Page: How to use a custom query to access your BigQuery data?

Overview In this tutorial you will learn how to write BigQuery SQL query and then use it as a custom query to create a Data Source in the Google Data Studio. To understand the following steps it makes sense to gain an understanding of the structure of you

Page: How to use the attribution manager

Before you start What is an attribution manager? The attribution manager allows you to define the attribution model of a particular advertiser on a singular level. The attribution model is a model in which priorities are given to different channels, categ

Page: How to use the customer journey patterns report

Getting started In the user interface, go to Insights -> Analytics -> Customer Journey Patterns in the main menu. What does this report show you? As the name already suggests, the customer journey patterns report allows you to recognize patterns in the cu

Page: How to use the multi touch attribution manager

What is attribution? Attribution basically means: If you have a conversion to connect it to a winning touchpoint. In other words: A sale will be attributed to a click. In single attribution this means: If you have more than one touchpoint, the winning one

Page: How to use the Partner API

Overview Maybe you already read it in the getting started guide: in the export section https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443692653/Export of your partner UI, you can export most of the data relevant for you in CSV, XLS, and

Page: How to use the platform as a tracking switch

Overview The platform does not only allows you to manage your performance partners, it also enables you to implement other marketing channels (SEA, partner networks, email, social) and make sure conversions and revenue are correctly attributed to the vari

Page: How to use the traffic overview

Getting started Make sure you are logged in to your admin UI. Click on ‘analytics’ in the main navigation menu and proceed to click on ‘traffic overview’ in the subnavigation menu. What does this report show you? General overview Basically, the traffic ov

Page: How to validate conversions and baskets in bulk

Before you start Of course, you can validate all the conversions your partners generate manually https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440448571/How%2Bdo%2BI%2Bmanage%2Bconversions. However, in most cases, you will be looking f

Page: How to work with email templates

What email templates are there for The email templates are used for emails that will be send to the partners in your platform automatically. These emails are related to the following system events: A partner needs to confirm his registration, a process kn

Page: How to work with the unique ID

What is a unique ID? A unique ID identifies a conversion on the platform and is primarily used to make the validation process more secure. In general, conversions and corresponding basket positions are identified using the order ID. But the order ID is ge

Page: How tracking links are constituted

Overview The process of constituting a tracking link is rather complex. This article seeks to give you an overview of all the different steps of the process. Knowing all these steps will give you a better understanding of how tracking works. Perhaps, you

Page: How we develop our products

At Ingenious, we believe in pushing the boundaries of digital innovation to deliver cutting-edge Software as a Service (SaaS) products. Our comprehensive public-facing documentation is designed to provide a transparent and in-depth view of our product dev

Page: How-to work with Advertisers

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Page: How-to work with Conversion Requests

How-to work with Conversion Requests

Page: How-to work with Relationships

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Page: IAB Transparency & Consent Framework v2.0

On 21 August, 2019, IAB Europe and the IAB Tech Lab announced the version 2.0 of the Transparency & Consent Framework (TCFv2.0, hereinafter referred to simply as TCF in this document). It’s a policy that enables companies operating in the EU law area to s

Page: iGaming Conversion Tracking Best Practice

The challenge Conversion tracking for iGaming operators usually includes a challenge: It basically means to combine and keep track of two event sources: Registrations from the Website Following events like account creation, Deposits or purchases etc. happ

Page: Impact of the relationships status

Before you start A relationship can have 3 different statuses: Active Deactivated Deleted Status Active tracking is active creatives is visible commissioning is active Status Deactivated Partner cannot apply again with the same ad space Tracking is inacti

Page: Implementing your own Webhooks

Before you start It is important to make a distinction between the following types of Webhooks: Webhooks that transmit data of on-site behaviour of customers. These Webhooks need to be implemented in the container tag manager, which allows them to be fire

Page: Import

What is the Conversion Request Import? You can make an import of Conversion Requests in order to raise new Requests or change existing Requests. This might be helpful for you in case of hundreds or thousands of Conversion Requests. image-20210518-130325.p

Page: Import creatives

Before you start This feature is relevant if you want to import creatives or change many creatives in bulk. Getting started You will find the "Import"-button on the far right side of the main bar in the Creatives Manager. The Creatives Manager allows you

Page: Import of Conversion Requests

Before you start The Conversion Request Import allows you to upload files for managing a higher number of requests. If you want to raise or update a single Conversion Request, you can use the Conversion Request Explorer instead. With the Conversion Reques

Page: Index

Page: Insights

insights.svg Ready to discover what your business and your partners can do for you? Ready to discover what your business and your partners can do for you? Knowledge is power: to gain the most out of your partnerships, you should get actionable insights on

Page: Integrations

integrations.svg Connecting big data with powerful software Embed your partnership platform into your application landscape through built-in automations without developer resources, and leverage on our rich APIs for custom integrations. Integrations.jpg

Page: Integrations Release Notes

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Page: Key platform terms explained

Overview This article explains the key terms used on the platform. It is vital for anyone who wants to manage the platform and understand the reports and analyses offered. Platform, advertisers and partners When we talk about the platform we mean the soft

Home page: Knowledge Base

Untitled design (72).jpgIngenious_Logo_Proposal.svg How can we help you? Need more help? You’ve got a specific issue with our platform? Do not hesitate to create a request in our Service Desk https://ingenioustechnologies.atlassian.net/servicedesk/custome

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Page: Lifetime Attribution

Lifetime Attribution is also sometimes called “progressive” Attribution. Overview This article explains the principle of lifetime attribution. It is particularly relevant for platform users managing advertisers that have a long term relationship with thei

Page: Linkless Tracking through Voucher Code

What is Linkless tracking? Also known as: - Voucher Tracking Linkless Tracking complements the link tracking usually used in partner marketing. Each partner receives a unique voucher code per participating advertiser, which is stored in the platform. If a

Page: Logging in to a partner’s account

Before you start A partner’s account is his own unique connection to your platform and should therefore be handled with great care. Nevertheless, you might find yourself in a situation in which it comes in very handy to login to a partner’s account direct

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Page: Main account settings

Getting started To manage the settings of your account, go to the right corner of the top bar of your partner UI. If you scroll over the name you registered and your user ID, you will see a menu looking more or less like this: Screenshot 2022-11-25 at 13.

Page: Manage relationship applications

Before you start The following paragraph is only relevant when you use the platform as a private or public network for affiliates and partners to apply for advertisers after their initial acceptance of the platform. Getting started Make sure you are logge

Page: Manage your API Keys for the Partner API

What is an API key? A API key is a secret string which allows you to have access to your partner data in addition to your username and password. Having such a key is elementary when you want to create automated exports https://ingenioustechnologies.atlass

Page: Managing ad media

Before you start Good ad media management is the key to running a successful online marketing platform. This article explains you how to create a new ad media item, how to edit it and how to remove it. If you want to upload multiple ad media at the same t

Page: Managing ad media in bulk

Before you start In most cases, you will be able to manage your day to day ad media management by creating and adding individual ad media items https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440677976/Managing+ad+mediamarketing-support.

Page: Managing and monitoring your domains

Effectively managing and monitoring your domains is essential for the seamless operation of your platform. It is very useful to know, if your domains (e.g. tracking domains) are still working properly. Also, details, like the if DNS settings are still wor

Page: Managing rights and roles

What is a role? A role defines what a user can and cannot see and do in the admin UI. Not all users need to have access to your platform configuration, for example, and the same probably goes for the finance section. Roles therefore define the accessibili

Page: Managing the modules your partners can use

Overview This article explains how you can define to what modules your partners will have access to in their partner UI. In some cases, you might want to limit the access. For example, when you are not working with voucher codes, you might want to remove

Page: Managing users

What is a user? A user is someone who has access to the platform via an admin UI. Not all users are the same: depending on their tasks, you can limit and expand their access to the admin UI by giving them different roles https://ingenioustechnologies.atla

Page: Managing your access to the platform

Access to the platform After you have been registered as a user, you have access to the platform via an admin UI. There are two ways to enter your admin UI: by logging in using your user name and your password, or via a so called API key. API keys are use

Page: Managing your own dashboards

Your dashboard is customizable Every user of the platform has its own goals, needs and focus points. Therefore, you are able to create your own dashboard in your admin UI: vital monitoring, performance and operational elements are packed in various widget

Page: Managing your static sites

What are static sites? The static site is displayed at the top of the dashboard of the partner UI https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1437663390/Managing+your+own+dashboards. You can use it to display the name of your platform

Page: Managing your user profile

Before you start In order to have access to the platform, you need a user account. The user account grants you access to the platform via the so called admin UI. For further details on your access to the platform, please read this article. You can manage

Page: Messaging

messaging.svg Effective communication is key in partner growth! Create partner communications – newsletters, announcements, and emails – with HTML and text email templates. Messaging-1000-x-800.jpg

Page: Migrate from third party tracking to first party tracking

Migrating from a third-party tracking domain to a first-party tracking domain within the Ingenious platform involves several key steps to ensure a smooth transition and minimal disruption to your affiliate marketing program. This documentation outlines th

Page: Mobile Measurement Partner (MMP)

Page: Models

Page: Monitoring & On-Call & Rollback & Incident Response

Screenshot 2023-09-29 at 15.11.53.png Unified Monitoring with Prometheus https://prometheus.io/ in a Micro-Service Environment Ingenious has adopted a cutting-edge approach to monitoring by implementing a unified system that utilizes Prometheus. This syst

Page: Multi-Touch Attribution (MTA)

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Page: News

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Page: Newsletter

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Page: Newsletter Archive

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Page: Operations & DevOps

Operations & DevOps Procedures and Practices at Ingenious Introduction In the ever-evolving landscape of technology, Ingenious saw the necessity of moving from traditional development practices to DevOps. Before this transformation, our company grappled w

Page: Our Traffic Infrastructure

A cornerstone of Ingenious's robust digital infrastructure is its traffic management system, designed to provide seamless user experiences while ensuring optimal system performance and security. Google’s High-Available Global Load Balancer Service https:/

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Page: Parameter forwarding on click redirects

What is parameter forwarding used for? Tracking application allows partners to forward specific parameters from the “click url” into the “target url” (next jump link) in order to allow specific partner parameter forwarding through our tracking application

Page: Partner Account

Page: Partner API for Automated Exports

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Page: Partner data export file

Creating the URL The URL required for creating a partner data export file is build up as following: https://export.net.[domain]/[your_api_key]/adm-affiliateexport_[user_ID].[file_extension]?[filters] Once you have filled in the export domain, the API key,

Page: Partner Groups

What are Partner Groups? Partner Groups are a flexible, dynamic way to organize your Partners in groups. You define a set of rules to group your Partners in order to later be able to address them using a name you provide. What are Partner Groups used for?

Page: Partner Referral Programs with Lifetime Commission

Overview Partner Referral Programs with Lifetime Commission are designed to incentivize existing partners to bring high-quality affiliates into a network. By offering lifetime commissions, you create a long-term motivation for the referring partner, as th

Page: Partner Support

Page: Partner-Side: Ad Impression and Clicks

Page: Partners

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Page: Partnerships

partnerships.svg Every great adventure starts with the right partner! Recruit, onboard, administer suppliers and partners to form networks. Categorize and label your data for a great overview and report. 1f2f660c-partnerships.jpg

Page: Partnerships Release Notes

Page: Performance values

The performance values are always calculated with data from the last 2 months. Take in mind that this does also apply to new advertisers and their performance data might not be meaningful due to very little amount of data yet. You should always take the a

Page: Platform

Page: Platform release notes

Page: Post View Tracking with a High Traffic Landing Page (HTLP)

The provision of a so-called High Traffic Landing Page (HTLP) in the case of Post View or Performance Display (Advertising) is only necessary if you use a third-party provider for real-time deduplication of your online marketing activities or a self-devel

Page: Pricing Models (Commission & Fee)

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Page: Privacy topics (GDPR)

Page: Product Data

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Page: Product Discovery Process

Our product discovery process is a dynamic and customer-centric approach that ensures our product evolves to meet the needs of our users and adapts to the changing technological landscape. The process is informed by direct customer feedback, insights from

Page: Product Launch Stages

We organize our products and features to belong to one of the following launch stages: General Availability, Beta, Early Access, Alpha, Deprecated. To gain access to features in certain launch stages, special requests may have to be made to support https:

Page: Product Management

Page: Providing news on the partner’s dashboard

What is this about? The feature discussed here allows you to publish news items directly on the dashboard of the partner UI. Via these news items, you can announce new advertisers on your platform, introduce new ad media and inform your partner on upcomin

Page: Proxy Tracking

Introduction Proxy tracking is one of multiple methods to do first-party tracking with the Ingenious platform. To setup proxy tracking, you need to take care of the following things: Tracking proxy configuration Advertiser configuration Platform configura

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Page: Quarterly Summaries Archive

Page: Querying

Basic Basic queries for conversions. In this section, the result is containing single conversions with different fields, filtered by performedAt Click Find clicks by ICLID Given a list of ICLIDs, how to find all according clicks. with iclids as ( SELECT -

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Page: Raise a new request via Conversion Request Explorer

Before you start There are two scenarios of how a single Conversion Request can be used: you want to create a new Conversion that does not exist in the platform. you want to change an existing Conversion If you want to create or update multiple Conversion

Page: Relationship

What is a Relationship? Relationships describe the contract between an advertiser and an ad space and defines a Commission Model for that relationship. What are Relationships used for? Use-case: Manage all your marketing channels: define priorities for at

Page: Relationship application

There are two scenarios how relationships can be established: you establish your relationships yourself partners apply with an ad space for an advertiser and you establish the relationship by approving them. Please note that partners will usually be autom

Page: Relationship related messaging

Notifications are sent to partners and key account managers when relationships are created and edited. The following table shows the status transitions and corresponding email templates that are used for the notification. # From Status To status Action Us

Page: Relationships

A relationship describes the contract between an advertiser and an ad space. @self

Page: Release Notes Archive

Page: Reporting export file

Creating the URL To create a URL for a reporting export file, you first need to decide what type of report you would like to create. For every different type, you will have to add a different report name to your reporting URL. The system supports the foll

Page: Reporting export output

Preface This page contains a comprehensive overview of the data in the reporting export files you can download in the export section of the partner UI. Please note you can export reports by day, by product category, by advertiser, by ad media, by referrer

Page: Reportings

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Page: See the changes made to a relationship

Before you start You can edit a relationship in the Relationship Explorer or in the Relationship Manager. Getting started Make sure you are logged in to your admin UI Click on Relationships in the main navigation menu, and proceed to click on Explorer or

Page: Server-side tagging with taglify.io

If you want to use server-side tagging, the first step is to set up a tagging server. The tagging server acts as a middleman between the data source (website, CRM, etc.) and the analytics platform, acting as a proxy. This article explains what a tagging s

Page: Set up your deeplink generator

What is a deep link? Basically, a deeplink is a tracking link, that can redirect the user to a landing page, that is defined in a parameter as part of the tracking link. Advantage: The target URL does not need to be defined in the UI. Read more about deep

Page: Setting Up a Meaningful Data Structure / Information Hierarchy

In any tracking and reporting tool, a well-defined data structure is crucial for ensuring clear, accurate, and actionable insights. A proper information hierarchy not only organizes the data effectively but also helps streamline reporting across different

Page: Setting up your CNAME

Page: Setting Up Your CNAME with a Hosting Provider Not Listed Here

Note: Before you add a CNAME to your domain, you may want to read our full guide about 1st Party Tracking General CNAME set up instructions If we do not have CNAME record set up instructions for your specific host, these directions should help you make th

Page: Settings

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Page: Shop Plugins

Page: Single Touch Attribution (STA)

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Page: Stable and Reliable Conversion Tracking Implementation

In the evolving landscape of digital marketing, transitioning to privacy-compliant and reliable conversion tracking mechanisms is essential. Ingenious Technologies provides a robust solution for setting up stable and reliable conversion tracking, emphasiz

Page: Static Site

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Page: Supported Parameters

You can use the following parameters either in your HTML Creative Code or in any of your Creatives tracking links. They get replaced with the appropriate values when the partner retrieves the Creative. #{AMC_CHANNEL} #{AMC_NET_ALIAS} #{ADMEDIA_CODE} #{ADM

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Page: taglify.io – sGTM as a Service

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Page: Technology Stack (Backend)

Primary Programming Language: Ingenious has selected Java as its primary programming language. Java's robustness, scalability, and mature ecosystem make it an ideal choice for building reliable and high-performance backend services. Screenshot 2023-09-29

Page: Technology Stack (Frontend)

Historical Technology Choices: Historically, Ingenious rooted its technological foundation in PHP for backend development and AngularJS for frontend development. This combination provided a robust and cohesive platform during the initial stages of our gro

Page: The creative status and its effects on tracking

A creative can have four different statuses: Active Hidden Inactive Deleted The status of the creative defines whether the item is visible in the admin UI and in the UI of the partners, whether traffic is redirected, rated and visible and whether conversi

Page: The Event-Driven Architecture

1. Introduction In the modern age of data, viewing data as a series of real-time streaming events is pivotal, as opposed to considering it something kept in static repositories. At Ingenious, we've embraced this philosophy, building our infrastructure aro

Page: The Ingenious Partner Marketing Platform

platform.svg Discover the Partner Marketing Platform of the next generation. Channel sales partnerships are an underestimated source of growth. We help digitalizing enterprises’ partnerships. Partners and enterprises collaborate and transact with each oth

Page: Tracking

Page: Tracking and data privacy

Overview When you implement tracking on the website or app or your advertiser, you will have to provide visitors a data privacy statement. This is because several cookies are used for tracking and in most countries, the usage of cookies requires visitor’s

Page: Tracking categories

Do I need tracking categories? In order to track conversions, you need at least one tracking category called default. And if you are working with basket tracking, you also need a tracking category called basket. However, you can do much more with tracking

Page: Tracking categories export output

Preface This page contains a comprehensive overview of the data in the Tracking categories export file you can download in the export section of the partner UI. Output Column header Explanation Value format prid The ID of the product category. Numerical t

Page: Tracking Preview Mode

What is Tracking Preview Mode? You can check any tracking URL (ad impression, click, conversion, CAD) calling it in preview mode. A preview tracking request will be processed as closely as possible to the regular one. Some processing parts like the spider

Page: Tracking quality check list

Quality and accuracy of conversion tracking depend on a variety of measures. The more measures you take and combine, the higher usually the accuracy of the conversions numbers that are tracked. How to find out about your quality (accuracy) of conversion t

Page: Tracking Solutions

Page: Trail

target.svg We keep you on your track for all your partnerships! Measure and reward partner activities offline, online, on any device! Use fine-grained dynamic attribution methods to give credits to your most contributing partners, not only the last one on

Page: Trail Release Notes

Page: Transactions

TransactionOverview-1.png What are Transactions? Transactions are a flexible way to send money between two parties on your platform. You can configure your own Transaction Types in order to cover specific flows. Read more https://ingenioustechnologies.atl

Page: Transmitting basket data via server side Webhooks

Transmitting basket data via server side Webhooks Before you start If you want to transfer Basket data via server side Webhooks, you have two options: Use the #{BASKET} parameter to have the whole basket transferred as a single URL-encoded JSON string. Th

Page: Transmitting basket data via Webhooks

Transmitting basket data via browser side Webhooks Before you start If you implement your own Webhook in the UI you will find you can use various placeholders to transmit conversion related data from the platform to your own system. However, a placeholder

Page: Trouble shooting: Does conversion tracking work properly?

1. Was the conversion tag (properly) executed? First, perform a tracking test to know, if the conversion tag is properly executed: Check, if the URL to transmit data to the tracking server was executed: Chrome: Open Developer Tools > Network, then search:

Page: Troubleshooting product data feed errors

Error behaviour explained If the system has trouble processing your feed, the behaviour is depending on the severity of the problem. We are categorizing problems into one of two groups: Warnings are problems that lead to partially unprocessable data, but

Page: Troubleshooting with payment entries

Preface Partner billing is a complex topic. You might found yourself in a situation where the system did not create payment entries, although you expected them and followed the instructions in the chapter on how to create payment entries https://ingenious

Page: Troubleshooting your CNAME Setup

Troubleshooting Problems With Your CNAME Record If you've waited a few days and are still experiencing issues with changes to your CNAME records, you can quickly verify your CNAME record by running a CNAME lookup using MxToolbox: Navigate to http://www.mx

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Page: Understanding the basics of Access

Overview This page describes the basic concepts of the Ingenious Access Management (IAM). IAM lets you grant granular access to specific resources and helps prevent access to other resources. IAM lets you adopt the security principle of least privilege, w

Page: Understanding the basics of Accounts

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Page: Understanding the basics of Advertisers

Advertisers

Page: Understanding the basics of Conversion Requests

Understanding the basics of Conversion Requests

Page: Understanding the basics of creatives

Page: Understanding the basics of Insights

Overview This page describes the basic concepts of the Insights product. Insights helps the customer to keep an eye on the performance by providing multiple ways to obtain data from our platform. How Insights works The Ingenious product all produce their

Page: Understanding the basics of Relationships

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Page: Untracked data: error codes and their meaning

If you have access to BigQuery, possibly via Google DataStudio, you may have access to the errors that lead to untracked data. Untracked data are clicks, adimpressions or conversions that could not be tracked or registered for some reasons. The specific r

Page: Use Google Data Studio to access data

Page: Use the BigQuery Console to explore datasets

Overview In this article, we'll explain how you can explore your data using the Google BigQuery console. Therefore we explain step by step how to proceed. Afterwards you can read this article https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/page

Page: Use the Relationship Explorer to manage relationships

Before you start When you are someone who manages multiple advertisers, the Relationship Explorer is the main tool for you to manage relationships across your advertisers. It will give you an overview of all established relationships as well as all applic

Page: Use the Relationship Manager to manage relationships

Before you start The Relationship Manager provides you with the tools to change existing relationships, create new ones, and also bulk edit relationships. In contrary to the explorer you are always in the context of one advertiser. If you want to see all

Page: Using advanced search with Ingenious Query Language (IQL)

The advanced search allows you to build structured queries using the Ingenious Query Language (IQL) to search your data using APIs that support IQL. IQL is not a database query language, even though it uses SQL-like syntax. Parts of an IQL Part Examples D

Page: Using attribution models

What is an attribution model? As we have seen in the article on customer journeys https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1443692663/What+is+a+customer+journey, customers use various devices and touch on various channels and ad sp

Page: Using Conversion Requests instead of Conversion Import/Export

Before you start We are introducing a new Feature called “Conversion Requests” which allows you to create and update Conversions by raising requests. This can be done for one single Conversion by UI as well as by uploading a Conversion Request file in a n

Page: Using Google certified click tracking domains

Why and in which case use the Additional Google Domain feature? The challenge Google Ads now requires the use of certified click trackers for all advertisers running ads via Google’s ecosystem: This requirement impacts: Advertisers: who may use individual

Page: Using relationship automation

Why relationship automation? Relationships between advertisers and partners may be created, accepted, and rejected on a case-by-case basis. In many cases, these actions follow a specific process. Streamlining and automating these processes, which is the p

Page: Using the logs to troubleshoot server-side Webhooks

Before you start Webhook logs allow you to troubleshoot server-side Webhook executions. You will find comprehensive information on the status of your Webhooks as well as the failure reason. Getting started Advertisers and Platform admins can check the log

Page: Using the platform status

What is the platform status? Via the platform status, you are informed about updates, planned maintenance and errors. To indicate the current status, the platform status uses a color code indicating the severity of the issue, an indication of the affected

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Page: Visual Query Builder

Introduction The Visual Query Builder (QB) is a UI tool that allows you to formulate complex filter rules in multiple places of Ingenious. Let’s first see what it looks like, shall we? 971afec0-3fda-410d-bdd1-02457013ddce.png71d97c39-0d65-43c1-b1e0-26c4c9

Page: Voucher code export output

Preface This page contains a comprehensive overview of the data in the voucher code export file you can download in the export section of the partner UI. Output Column header Explanation Value format mid The ID of the advertiser (merchant) to whom the vou

Page: Voucher codes

What is Voucher Code Tracking? To get an introduction, please read this article first https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/1440809099/Voucher+Code+Link-Less+Click-Less#What-is-voucher-tracking%3F. Getting started To find out wh

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Page: Webhooks

Page: Webhooks (a.k.a. Postbacks)

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Page: Welcome!

Welcome as an Ingenious user! I’m glad getting to know you! We are happy to introduce you to Ingenious! Knowledge Acquisition: LMS (Learning Management System): We have a comprehensive LMS in place that houses a series of courses and modules about our tra

Page: What is a customer journey?

What is a customer journey? A customer journey or user journey is an overview of how a customer came to buy a product or order a service in the shop of an advertiser. This overview consists of several events. There are two types of events: Touch points. B

Page: What is a product data feed?

A product data feed allows direct distribution of an advertiser’s product details to publishers. By providing a product data feed, the advertiser will make his program more attractive for publishers with price comparison sites, consumer blogs and other pr

Page: What is a SEPA file?

Overview This page explains the SEPA file you can download in the partner billing section. The SEPA file offers you a very convenient way of dispatching the payment entries to your accounting service https://ingenioustechnologies.atlassian.net/wiki/spaces

Page: What is post view tracking?

Publishers are usually granted commission for conversions that take place after a customer clicks on an advertiser’s ad media. However, a customer might see the advertiser’s ad media on a publisher’s ad space and go to the advertiser’s website later, with

Page: What is required to get access to Ingenious Data Warehouse

Ingenious DWH is built using Google BigQuery, you need a Google Project and a Google Account https://support.google.com/accounts/answer/27441 (or Service Account https://cloud.google.com/iam/docs/service-accounts) to access it. Also you Google Account’s e

Page: Why reporting should not be used to determine billing numbers

The general assumption is: The payment entry or the invoice for one month should match the numbers shown in the reporting for this month. Please be aware: In most cases this is not the case. There are multiple reasons for this. How to check payment entrie

Page: WooCommerce – Ingenious Advertiser Tracking

https://wordpress.org/plugins/search/ingenious-advertiser-tracking/#installation https://wordpress.org/plugins/search/ingenious-advertiser-tracking/#installation What is the WooCommerce plugin for? It provides a simple tracking code integration option wit

Page: Working with ad media kits

Working with ad media kits Advantages of ad media kits An ad media kit is more than a mere category for your ad media items. It does not only help you to structure your ad media, but your campaigns as well. For every ad media kit, you define a target URL.

Page: Working with ad space and advertiser categories

Why set up ad space categories? Categorizing the ad spaces of your partners is essential for the maintenance and success of your platform. First of all, ad space categories are needed to manage your attribution https://ingenioustechnologies.atlassian.net/

Page: Working with ad space registration

Before you start What is ad space registration? Normally, partners can apply to advertisers with an ad space directly after they register it. If you activate ad space registration, you can review newly added ad spaces before partners are able to apply to

Page: Working with advertiser registration

Before you start What is advertiser registration? If you activate advertiser registration, advertisers can register for the platform via API. The registered advertisers can be reviewed before they become active advertisers on your platform. Activate adver

Page: Working with API Key

What is an API Key? An API key, also called API key, is a code which allows you to have access to your UI without having to login using your username and password. Having such a code is elementary when you want to create automated exports https://ingeniou

Page: Working with attribution groups

What is an attribution group? An attribution group is a group consisting of one or more channels, categories, subcategories or ad spaces. The attribution group is used to attribute multiple winners for one conversion. If you create an attribution group, c

Page: Working with Bounceless tracking

Throughout this article, bounceless tracking tracking are used as synonyms. What is Bounceless tracking? Bounceless tracking seeks to put tracking into practice tracking without using click redirects, and without hampering SEO. Apart from minor exceptions

Page: Working with click filters

Before you start The touch point filter allows you to regulate clicks on ad media. For example, it allows you to conflate repeated clicks that occur within a short time range. You can also make sure clicks are not rated whenever they are being redirected.

Page: Working with commission models

Before you start What is a commission model? A commission model defines the financial reward partners receive for the business they generate for the advertisers on your platform. Commission models are based on traffic volume and conversions: ad media view

Page: Working with commission rules

What is a commission rule? Commission rules allow you to create incentives for partners to boost their performance. This can by done by giving a fixed bonus or upgrading the partner to a different commission model with higher commissions: You can create a

Page: Working with conversion notes

Overview The Conversion Notes feature, also known as "Conversion Comments" or "Cancellation Reason," is designed to streamline communication between partners and advertisers on your platform. It allows for a detailed, organized, and searchable listing of

Page: Working with conversion targets

What are conversion targets? Watch this video to learn what conversion targets are all about: A conversion target is an online event on the website of your advertiser that is supposed to be tracked and rated by the platform. The most obvious examples of c

Page: Working with deeplinks

What is a deeplink? Suppose you are writing a blog article about a particular product of an advertiser. You want to link directly to the page where product details can be found, but the ad media of the advertiser does not provide such a link. To solve thi

Page: Working with entities

What is an entity? The entity is the legal body responsible for the payout of the partners and the billing of your advertisers. Therefore, the entity should always contain the official name and registered office address of your company. If multiple compan

Page: Working with the ad media hosting feature

Before you start The ad media management on your platform does not allow you to host your ad media. However, it is possible to get a content delivery network (CDN) solution which allows you to host your ad media. This hosting solution will provide the ima

Page: Working with the Advertiser Dashboard

Getting started Make sure you are logged in to the UI Click on Partnerships in the main navigation menu, and proceed to click on Advertiser Explorer Now you see the Advertiser Explorer https://ingenioustechnologies.atlassian.net/wiki/spaces/KB/pages/22697

Page: Working with the click ID

Before you start Transmitting a click ID in the conversion tag allows tracking and attribution even without cookies or in case no cookie is found or available. The idea is to transmit an ID when a user clicks is redirected to a shop or a web site. This ID

Page: Working with the Creatives Manager

Before you start This article explains how you can manage your creatives with the Creatives Manager. You can read more about the different creative types in this article. Getting started To get started, login to your admin UI and click on Creatives in the

Page: Working with the external reference mapping

What is the external reference mapping for? The external reference mapping feature allows you to relate the platform to another system, such as a CRM tool. What you create an external reference, you define that whenever an ad impression or clicked is trac

Page: Working with the newsletter history

Working with the newsletter history What is a newsletter history? The newsletter history provides you with an overview of all the newsletters that have been sent from your platform, including the time and date, the subject, the status, a report on the bou

Page: Working with the Transaction Overview

The transaction overview gives you an ability to show and filter your transactions as well as changing the status How do I show Transactions? The transaction overview is consist of a main table, containing all transactions in your platform. TransactionsOv

Page: Working with tracking domains

What is a tracking domain? The tracking domain is the domain via which ad impressions, clicks, and conversions related to your advertiser are being tracked. You will need to register a tracking domain when you want to offer an advertiser first-party track

Page: Working with your own finance templates

What is a finance template? Finance templates are the basis of all official finance documents on the platform: advertiser deposits, advertiser refunds, advertiser invoices and payout entries for your partners as well as reversals. By creating a template,

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