Post View Tracking with a High Traffic Landing Page (HTLP)

The provision of a so-called High Traffic Landing Page (HTLP) in the case of Post View or Performance Display (Advertising) is only necessary if you use a third-party provider for real-time deduplication of your online marketing activities or a self-developed multi-channel tracking solution. The tracking solution needs to register an ad impression touchpoint and store information (cookie, iclid) to enable attribution and conversion tracking.

How a HTLP works

A HTLP is opened on the publishers ad space (e.g. website, (in our example https://yourpartner.com)) in an iframe (usually 1x1 px or even smaller). Its purpose is to execute a tracking URL.

Before you start

You need an HTML file that is accessible on the shop domain (in our example https://yourshop.com). It should not have content targeted to the user like images, text etc. (no user will see it). However, it must be able to execute all actions needed for tracking (e.g. writing a cookie etc). The exact details depend on the tracking switch/ tracking technology in use.

When the HTLP is called, Ingenious will transmit the iclid (Ingenious Click Id) as a GET-parameter. The HTLP must be able to read the value of the iclid and save it in a cookie on the shop domain, so its value can be passed on with the conversion tag later. Read this article for a PHP-code example how to store the Click-Id.

Example

https://yourshop.com/htlp.html?iclid=#{ICLID}

HTLP creative

In order to give publishers access to the HTLP and a click tag / creative code that contains partner specific tracking information, you need to create a HTLP creative.

First, we recommend to create a dedicated creative set. Also, access to this creative set should be limited to partners that are allowed to use the HTLP.

Then, create a HTML-creative with the following content

Please Replace:

• (TRACKING DOMAIN) with the tracking domain of your advertiser.

• (EXT_AVERTISER_ID) with the external Advertiser Id (the Id with the format ixxxxxx)

• (URL_OF_HTLP_ENCODED): The URL of the HTLP, it needs to be URL encoded. So https://yourshop.com/htlp.html becomes https%3A%2F%2Fyourshop.com%2Fhtlp.html

The placeholder #{ADMEDIA_CODE} and the tail of the link (+%26iclid%3D%23%7BICLID%7D) should be left as it is.

Example