Define Tracking Tag properties: Questions to ask

A Step-by-Step Decision Guide

Before generating and implementing tracking tags, it is essential to address some fundamental questions. Understanding what needs to be tracked and what should be remunerated or reported is crucial for effective tracking implementation. This documentation will guide you through the decision-making process, ensuring that you define the appropriate events, commercial categories, and implementation methods tailored to your business needs. By answering these basic questions upfront, you can streamline the tracking setup and ensure accurate and meaningful data collection.

1. Basket Tracking: Yes or no?

2. Define Events and Commercial Categories

3. Additional data?

Fo analytical purposes: Do you need any additional data?

Here the list of the most frequently used additional datapoints

• voucher code

• discount value

• payment method

• new customer

• …

4. Implementation: What kind of tag?