You can use the following parameters either in your HTML Creative Code or in any of your creatives tracking links. They get replaced with the appropriate values when the partner retrieves the Creative.
#{AMC_CHANNEL}
#{AMC_NET_ALIAS}
#{ADMEDIA_CODE}
#{ADMEDIA_ID}
#{ADMEDIA_TYPE}
#{ADMEDIA_NAME}
#{ADMEDIA_KIT_ID}
#{ADSPACE_ID}
#{ADSPACE_TITLE}
#{ADSPACE_CATEGORY_LABEL}
#{ADSPACE_SUB_CATEGORY_LABEL}
#{ADSPACE_CHANNEL}
#{PARTNER_ID}
#{PARTNER_NAME}
#{PARTNER_NAME_CLEAN}
#{COMPANY_NAME}
#{COMPANY_NAME_CLEAN}
#{ADVERTISER_MID}
#{EXTERNAL_ADVERTISER_ID}