How do I implement a conversion tracking tag in my Awin publisher account (Transaction Notification)?

Owned by Tobias Rast
Last updated: Oct 26, 2021 by Siamak Haschemi (Deactivated)

Scenario: Publisher at Awin, platform owner or advertiser in the Ingenious system


Idea: Conversions, that are tracked within Awin should be automatically be transferred to /tracked in an advertiser in the Ingenious Technologies platform.

1. Create an Advertiser

First, you create an advertiser in the Ingenious Technologies Platform.

Here are the recommended settings:

1.a. additional parameters
It should have the following additional parameters configured:

clickref=#{ICLID}
clickref2=#{EXTERNAL_ADVERTISER_ID}

which makes sure, that essential parameters needed for tracking later on will be added to each creative.

more details in Awin here:
https://wiki.awin.com/index.php/Publisher_Click_Ref

1.b. Creative
When setting up the creatives:
The creatives should contain the awin tracking link as target URL, that you can get from your (publisher) Awin account.
We recommend to create at least one text link (again, as target URL please use the Awin tracking link)

1.c. Conversion Target
You may choose the conversion target as you wish. We recommend, when setting up the conversion targets: Create a conversion target with the value "sale"

2. Implement the Ingenious tracking tag in Awin

This is done with the help of Awins transaction notifications. Read more here:
https://wiki.awin.com/index.php/Transaction_Notification

So in the Ingenious Technologies system you create a tracking tag for serverside tracking. Then you replace the according values with the placeholders from Awin (see documentation)

For example, it could look like this:

https://marketing.ingenious.cloud/ts/!!!clickRef2!!!/tsa?typ=s&tst=!!!transactionId!!!&trc=default&ctg=sale&sid=affiliatewindow!!!merchantId!!!&cid=!!!transactionId!!!&cli=!!!clickRef!!!&orv=!!!trackedAmount!!!&orc=!!!transactionCurrency!!

 

You may replace the tracking domain marketing.ingenious.cloud by your tracking domain.

Please note, that the configuration of the example tag requires a conversion target "sale"

Also, this example tag may be used as a global transaction notification (for a number of advertisers) if the global configuration makes sense.

transmitting the commission from Awin

If you wish to also transmit the commission from Awin to the Ingenious Technologies System, it can be done with the parameters

commissionfix=!!!commission!!!

So the tag for Awin would look like

https://marketing.ingenious.cloud/ts/!!!clickRef2!!!/tsa?typ=s&tst=!!!transactionId!!!&trc=default&ctg=sale&sid=affiliatewindow!!!merchantId!!!&cid=!!!transactionId!!!&cli=!!!clickRef!!!&orv=!!!trackedAmount!!!&orc=!!!transactionCurrency!!&commissionfix=!!!commission!!!

 

Again, the tracking domain marketing.ingenious.cloud should be replaced by your tracking domain

Here are more details on how to create a API key in the Ingenious System.