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Additional parameters are mainly used to transmit data from the tracking application to an external tool. This can be an analytical tool, such as Google Analytics or a CRM system. With the feature described in this article, you can add additional parameters to the target URLs of all tracking URLs automatically. By doing so, you do not need to hardcode them into target URLs anymore, which makes it a lot easier to manage them.
When using additional parameters you should keep in mind existing parameter forwarding settings:
Parameter forwarding on click redirects
High priority parameter forwarding has a higher priority than additional parameters. Additional parameter value can be overwritten if the same name is configured to be forwarded with higher priority
Getting started
You will find the additional parameter feature on the page on which you define your advertiser’s tracking settings. You reach this page by clicking on ‘manage advertiser’ in the advertiser section main navigation menu. On the page with the overview of all the advertisers on your platform, click on the icon next to the relevant advertiser. You will find the additional parameter feature in the middle of the page.
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