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When the platform has the IAB Transparency and Consent Framework (TCFv2.0) functionality activated:
You , you have the possibility to activate control the TCFv2.0 functionality logic fine granular per ad space. Activating this setting causes TCF macros to be attached to the tracking links of the advertiser’s creatives and product feeds. .

There are three modes of TCF logic which can be set for the ad space

  1. Inactive mode- This means that TCF macros are neither added to tracking links nor is tracking traffic treated restrictively. There is no TCFv2.0 based filtering for this ad space.

  2. Setup mode without traffic restrictions - TCF macros appear in the ad media tracking links and can be used for setup and testing. Tracking system interprets and stores the TCF signals but there aren’t any restrictions in the request data storage and processing.

  3. Restrictive mode - Ad media tracking links are generated containing macros for TCF. If GDPR applies and there is no sufficient consent, our system will restrict the amount of stored and processed request information according to purposes enabled by enduser.

You can read more information on Ad media and in the main article.

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