Ad space management

What is an ad space?

The ad space is the space in which you will implement the ad media of the advertiser you will be generating business for. In most cases, this space will be a website, but it can also be a mobile app or a newsletter. Because the ad space is the space where the actual promotion takes place, you will have to apply for an advertiser program on the level of the ad space. If you work with multiple ad spaces, you will have to apply with every one of them individually.

How do I register a new ad space?

You have registered one ad space already when you signed up for the platform. If you are accepted to the platform, this ad space will be accepted as well. You will have to register any other ad space additionally.

To do so, go to the top menu bar in the right corner of your account and scroll over your name and ID until a menu appears. Scroll over the menu and click on ‘ad space’. If you do so, a page will be loaded with an overview of all the ad spaces you have registered. You can display this overview in two ways: in thumbnails and in a table. To switch between the two views, use the two buttons in the top right corner of the screen.

To register a new ad space, click on the button ‘add an ad space’ in the top right corner of the screen, right below the display buttons. On the page that will be loaded now, you will have to fill out the following information:

  • A name of your ad space. Usually, the name will correspond with the domain name.

  • The URL of the ad space. Make sure the URL is valid. If your ad space is not a website, make sure you fill out a URL on which information about the ad space is available.

  • Select the countries of promotion, i.e. the countries from which the users of your ad space are coming from.

  • A brief description. You can use this description to explain your business model to the advertisers you want to promote and add the average number of visitors.

The further procedure depends on the platform settings of the platform you are working with. There are different scenarios:

  • The platform does not review newly registered ad spaces. In this case, you can just continue with the form and select the option ‘preselect this ad space for all tools’. If you do so, you make sure the ad space is preselected for any features in your account. Furthermore, make sure you set the status of your ad space to ‘active’, in order to be able to apply with your ad space for advertisers. Finally, click on ‘add ad space’ in the lower right corner of the page. If you do so, your ad space is registered and you can directly work with it.

  • The platform reviews newly registered ad spaces. In this case, click on ‘request approval’ after you have filled out the form. After you have requested approval, you will be taken back to the ad space overview page. Here, you will see your ad space is added and marked as queued for review. While your ad space is being reviewed, you can still edit and delete it. As soon as the platform has reviewed your ad space, you will receive an email.

    • In case your ad space is accepted, you can go ahead any apply for advertisers. In the overview of your ad spaces, your ad space will be marked as active.

    • If your ad spaces is rejected, you cannot use it to apply for advertisers. In the overview of your ad spaces, your ad space will be marked as rejected. You can edit the ad space properties, for example by adjusting the description, and ask the platform to review your ad space again. You can also delete the ad space.

When the platform has the IAB Transparency and Consent Framework (TCFv2.0) functionality activated, you have the possibility to control the TCFv2.0 logic fine granular per ad space.

There are three modes of TCF logic which can be set for the ad space

  1. Inactive mode- This means that TCF macros are neither added to tracking links nor is tracking traffic treated restrictively. There is no TCFv2.0 based filtering for this ad space.

  2. Setup mode without traffic restrictions - TCF macros appear in the ad media tracking links and can be used for setup and testing. Tracking system interprets and stores the TCF signals but there aren’t any restrictions in the request data storage and processing.

  3. Restrictive mode - Ad media tracking links are generated containing macros for TCF. If GDPR applies and there is no sufficient consent, our system will restrict the amount of stored and processed request information according to purposes enabled by enduser.

Before enabling restrictive mode, make sure that your Consent Management Platform is set up to obtain user consent for the Vendor IDs required by your platform. In most cases it will be the Vendor ID 871 of Ingenious Technologies AG. If your platform owner has registered their own vendor ID, please use this instead.

You can read more information in our TCF2.0 main article.

How do I edit an ad space?

When you are in the thumbnail view, go to the preview panel of the ad space you want to edit and click on ‘edit’ in the top right corner. When you are in the table view, click on the on the right, in the row related to the ad space you want to edit. If you do so, a page will be loaded  containing all the ad space properties mentioned above. When you are done editing, don’t forget to click ‘save’ in the right lower corner of the page.

What is a PID?

The PID (page ID) is a number given to every ad space you register on the platform. This number is used to identify your ad space by the tracking engine, the rating engine and the reporting tools on the platform. You can find the PID by selecting the table view. The PID is on the utmost left of the table.