Managing ad media

Before you start

Good ad media management is the key to running a successful online marketing platform. This article explains you how to create a new ad media item, how to edit it and how to remove it. If you want to upload multiple ad media at the same time, please check this article. Please be aware the platform currently supports text links, image banners, HTML items. Please make sure all the ad media items are optimized for mobile usage.

Getting started

If you haven’t already done so, login to your admin UI and click on advertiser in the main navigation menu and proceed to click on manage advertisers. Select the advertiser you want to upload the ad media item for andclick on the  icon. This is the main ad media page: from here, you will be able do manage everything related to ad media. The page contains two columns. The column on the right offers you an overview of all the existing ad media kits. When you click on an ad media kit, the items belonging to this kit will be displayed in the column on the right.

Creating ad media

Preparation

To create a new ad media item, you need the following data:

  • For banners: an image URL.

  • For text links: a text.

  • For a HTML item: a source code.

Apart from that, you might want to take some time to figure out a good name for your ad media item. To allow your partners to work effectively with your advertiser’s ad media, omake sure the name contains information on the purpose of the item. In the case of banners and HTML, it is also recommendable to mention the size of the item. A good example of an ad media item name would be ‘Christmas campaign banner 120×60’.

Choosing an ad media kit

When you are creating a new ad media item, the first thing you need to do is choose an ad media kit. To do so, make sure you are on the main ad media page. For a start, let’s have a closer look at the the overview of the ad media kits. Apart from the system kits (miscellaneous and rich media), the kits will have a name with the following structure:

1 7420 Shirts ads (20)

The number in bold is the ID of the kit. What follows is the name and the amount of ad media that has already been created in this kit. If you find an existing kit suiting the ad media item you want to create, all you need to do click on its name. In the right column a list of all the ad media in the selected category will appear.

If you want to create a new ad media kit, please read the article on how to create a new ad media kit.

Setting the ad media type and properties

After you have chosen your ad media kit, you will find all the existing ad media items in the kit are displayed in the right column. At the bottom of the column, you will find the following set of buttons:

By clicking on one of these buttons, you select the ad media type you create. Depending on the type you select, follow the instructions below.

If you choose to create a text link, the following panel will appear:

Please proceed to define the properties of your text link:

  • Give your link a title (name) and write the text of the text link.

  • Under ‘link target’, define what happens after a potential customer clicks on the banner:

    • If you want your landing page to be loaded in the browser tab in which the potential customer has clicked on your banner, select ‘_self’.

    • If you want the landing page to be loaded in a new browser tab, select ‘_blank’.

    • The option ‘_top’ and ‘_parent’ are only relevant when you are working with frames, which has become very uncommon.

  • If you want, you can also add additional HTML code to transmit information related to the banner. You can also use this section to implement retargeting tags.

  • Depending on the characteristics of the ad media kit you are chose earlier, you find the target URL has already been filled in automatically. Of course, you can change it manually.

  • If you want to relate the text link to a particular tracking category, select this category in drop down menu. You should consider this option when you want to monitor the traffic (views and clicks) of your textlink by tracking category. If you don’t want to relate the link to a specific category, just use the default category.

  • Under ad media kit, you can change the ad media kit in which your text link will be stored. Please note this will have an impact on the target URL.

  • Finally, select the ad media status: if you want your text link to be available for your partners immediately, select ‘active’. Further details on the ad media status can be found below.

If you are finished, click the save button. You will be taken back to the main ad media page, where the text link will now appear in all the ad media categories you selected.

Creating a banner

If you choose to create a banner, the following panel will appear:

Please proceed to define the properties of your banner:

  • Give your banner a title (name).

  • Paste in the image URL of your banner, i.e. the URL of the page where the image used for your banner is stored.

  • If you want, you can write a brief description of your banner.

  • The banner size is filled out automatically when you paste in the image URL. Of course, you can adjust it manually.

  • Under ‘link target’, define what happens after a potential customer clicks on the banner:

    • If you want your landing page to be loaded in the browser tab in which the potential customer has clicked on your banner, select ‘_self’.

    • If you want the landing page to be loaded in a new browser tab, select ‘_blank’.

    • The option ‘_top’ and ‘_parent’ are only relevant when you are working with frames, which has become very uncommon.

  • Proceed to fill out an ALT tag, i.e. the text that will be shown should there be a problem with your banner.

  • If you want, you can also add additional HTML code to transmit information related to the banner. You can also use this section to implement retargeting tags.

  • Depending on the characteristics of the ad media kit you are chose earlier, you find the target URL has already been filled in automatically. Of course, you are adjust it manually.

  • If you want to relate the banner to a particular tracking category, select this category in drop down menu. You should consider this option when you want to monitor the traffic (views and clicks) of your banner by tracking category. If you don’t want to relate the banner to a specific category, just use the default category.

  • Under ad media kit, you can change the ad media kit in which your banner will be stored. Please note this will have an impact on the target URL.

  • Finally, select the ad media status: if you want your banner to be available for your partners immediately, select ‘active’. Further details on the ad media status can be found below.

If you are finished, click the save button. You will be taken back to the main ad media page, where the banner will now appear in all the ad media categories you selected.

Creating a HTML item

If you choose to create an HTML item, the following panel will appear:

Please proceed to define the properties of your HTML item:

  • Give your HTML item a title (name).

  • Paste in the code of your HTML item. After you’ve done this, click on the button ‘show tracked links’. What you will see now is an overview of all the URLs in the HTML code. Please note the system might also recognize email addresses as links. Now you have two options:

    • You can use the existing target URLs in your code. If you do so, hit the tick box in the column ‘track’ for every link and click the button ‘set links’.

    • You can use the target URL of the ad media kit in which you create the HTML-item. This target URL is displayed under ‘target URL’ further below in the settings of the HTML item. You can also adjust it and use a specific the target URL for the HTML item. To make sure the target URL from the settings is used, replace the target URLs in your code with the following placeholder: #{ADMEDIA_LINK}. If you need to use an encoded target URL, use #{ADMEDIA_LINK_ENC}.

  • If you want, you can write a brief description of your HTML item.

  • The size of your HTML item is filled out automatically when you paste in the HTML code. Of course, you can adjust it manually.

  • If you want to relate the HTML item to a particular tracking category, select this category in drop down menu. You should consider this option when you want to monitor the traffic (views and clicks) of your HTML item by tracking category. If you don’t want to relate the item to a specific category, just use the default category.

  • Under ad media kit, you can change the ad media kit in which your HTML item will be stored. Please note this will have an impact on the target URL.

  • Finally, select the ad media status: if you want your HTML item to be available for your partners immediately, select ‘active’. Further details on the ad media status can be found below.

If you are finished, click the ‘save’ button. You will be taken back to the main ad media page, where the HTML item will now appear in all the ad media categories you selected.

Creating Adjust ad media

Creating Adjust ad media is only relevant when you have implemented Adjust for the advertiser you are creating ad media for. As Adjust enables you to track conversions and other conversions within mobile apps, the ad media must be optimized for mobile marketing.

If you choose to create an Adjust ad media item, a panel will appear looking more or less like this:

Proceed to define the properties:

  • Give the ad media item a title, i.e. name.

  • Select the type of the ad media item: banner or text link.

  • Fill out the image URL.

  • If needed, write a brief description of the ad media item.

  • Fill out the banner size.

  • Under ‘link target’, define what happens after a potential customer clicks on the item:

    • If you want your landing page to be loaded in the browser tab in which the potential customer has clicked on your banner, select ‘_self’.

    • If you want the landing page to be loaded in a new browser tab, select ‘_blank’.

    • The option ‘_top’ and ‘_parent’ are only relevant when you are working with frames, which has become very uncommon.

  • Proceed to fill out an ALT tag, i.e. the text that will be shown should there be a problem with your banner.

  • If you want, you can also add additional HTML code to transmit information related to the banner. You can also use this section to implement retargeting tags.

  • The in-app landing page defines the page withing the mobile app to where traffic coming from the ad media item will be directed.

  • The fallback URL is the page to where users are directed when they do not have the mobile app installed on their devices.

  • If you want to relate the item to a particular tracking category, select this category in drop down menu. You should consider this option when you want to monitor the traffic (views and clicks) of your item by tracking category. If you don’t want to relate the item to a specific category, just use the default category.

  • Under ad media kit, you can change the ad media kit in which your item will be stored. Please note this will have an impact on the target URL, because  the target URL of the chosen ad media kit will be used.

  • Finally, select the ad media status: if you want your item to be available for your partners immediately, select ‘active’. Further details on the ad media status can be found below.

Editing an ad media item

Make sure you are on the main ad media page. Select the relevant ad media kit and go to the item you want to edit in the column on the right. When you click on the  item, a panel containing all the item’s properties will appear. For a comprehensive explanation of all these properties, please read the description above.

Status of ad media items

Consequences of changing the status

As you have probably noticed, an ad media item can have no less than four different status:

  • Active

  • Hidden

  • Inactive

  • Deleted

The status of the ad media defines whether the item is visible in the admin UI and in the UI of the partners, whether traffic is redirected, rated and visible and whether conversions are rated and visible. The following table gives you a comprehensive overview:

Status

Item visibility

Traffic redirection

Traffic visibiliy

Conversion visibility

Value

Status

Item visibility

Traffic redirection

Traffic visibiliy

Conversion visibility

Value

Active

The ad media item is visible in both the admin and the partner UI.

Traffic is redirected.

Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.

Historic conversions generated via the ad media item are visible in both the admin UI and the partner UI. Future conversions generated via the ad media item are rated according to the commission model and visible in both the admin and the partner UI.

1

Hidden

The ad media item will be visible in the admin UI, but not in the partner UI.

Traffic is redirected.

Historic and future traffic is visible in both the reporting of the admin UI and the partner UI.

Historic conversions generated via the ad media item remain visible in both the admin UI and the partner UI. Future conversions generated via the ad media item will be rated according to the commission model and will be visible in both the admin and the partner UI.

2

Inactive

The ad media item will be visible in the admin UI, but not in the partner UI.

Traffic will not be redirected.

Historic traffic will remain visible in both the reporting of the admin and the reporting of the partner UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.

Historic conversions generated via the ad media item will remain visible in both the admin UI and the partner UI. Future conversions generated via the ad media item will not be rated and will not be visible in the admin UI nor in the partner UI.

0

Deleted

The ad media item will not be visible in the admin UI nor in the partner UI.

Traffic will not be redirected.

Historic traffic will remain visible in the reporting of the admin UI, but not in the reporting of the parther UI. Future traffic will neither be visible in the reporting of the admin UI nor in the reporting of the partner UI.

Historic conversions generated via the ad media item will remain visible in both the admin UI and the partner UI. Future conversions generated via the ad media item will not be rated and will not be visible in the admin UI nor in the partner UI.

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Please be aware that the usage of deeplinks will modify the impact of the ad media status. When a deeplink is used with the third redirect mode (‘rmd=3’) and traffic will be redirected but not rated, regardless of the ad media status. Future traffic will also not be visible in the reporting of the admin UI nor in the reporting of the partner UI. Furthermore, conversions generated via the deeplinked ad media item will be rated according to the relevant commission model. They will also be visible in both the admin and the partner UI.

Changing the status of an ad media item

Make sure you go through the following steps:

  • Go to the relevant ad media kit and click on the  icon to display the overview of all items in the kit.

  • Find the item you want to change the status for and click on the icon to go to the settings.

  • In the settings panel, go to ‘status’ and select the relevant status in the drop down menu next to it.

  • Hit the ‘save’ button.

Please note that if you want to delete an individual ad media item, you can also choose to hit the  icon in the overview of the ad media kit. If you do so, you will also have to confirm your action in a system window.

Changing the status of ad media items in bulk

Make sure you go through the following steps:

  • Go to the relevant ad media kit and click on the  icon to display the overview of all items in the kit.

  • Select all the items you want to change the status for by hitting the tick box on the left. As soon as you have selected the first item, a small panel will appear below the item overview.

  • Proceed to select ‘edit status’ in the panel below.

  • Select the relevant status in the drop down menu.

  • Hit the button ‘apply changes’ and confirm your action in the system window.

Please note you can also change the status of ad media item by exporting them, changing the status value and importing them again. The values can be found in the table above. For more details, please read this article.