Deleting or deactivating an advertiser?
As we have seen in the article on the advertiser’s properties, you can either deactivate an advertiser temporarily or delete it permanently. If you delete an advertiser, the tracking codes are disabled permanently. Therefore, please delete the advertiser only if you are sure you will never generate conversions for the advertiser via your platform again. Deactivating the advertiser will allow you to restart the advertiser program relatively easily.
Please note that even if you delete an advertiser, you will be able to find back its program settings, reports and conversions. This is done in order to keep your platform completely transparant: you will be able to retreive the advertiser’s data at any given moment.
Checklist
Ending an advertiser program is a delicate process. Please make sure you go through all of the following steps before you actually deactivate or delete an advertiser program:
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