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Inactive mode- This means that TCF macros are neither added to tracking links nor is tracking traffic treated restrictively. There is no TCFv2.0 based filtering for this ad space.
Setup mode without traffic restrictions - TCF macros appear in the ad media tracking links and can be used for setup and testing. Tracking system interprets and stores the TCF signals but there aren’t any restrictions in the request data storage and processing.
Restrictive mode - Ad media tracking links are generated containing macros for TCF. If GDPR applies and there is no sufficient consent, our system will restrict the amount of stored and processed request information according to purposes enabled by enduser.
IMPORTANT!
Before enabling restrictive mode, make sure that your Consent Management Platform is set up to obtain user consent for the Vendor IDs required by your platform. In most cases it will be the Vendor ID 871 of Ingenious Technologies AG. If your platform owner has registered their own vendor ID, please use this instead.
You can read more information on Ad media and in the in our TCF2.0 main article.
How do I edit an ad space?
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